CLEVELAND, Jan. 11, 2016 /PRNewswire/ -- The Content Marketing Institute announced today best-selling author of The Martian, Andy Weir, will keynote Intelligent Content Conference (ICC) 2016, held March 7-9 at the M Resort Spa Casino in Las Vegas, NV.
Weir was first hired as a programmer for a national laboratory at age fifteen and has been working as a software engineer ever since. He is also a lifelong space nerd and a devoted hobbyist of subjects such as relativistic physics, orbital mechanics, and the history of manned spaceflight. During his inspirational and informative speech, Weir will share how he created his story, The Martian, through the use of technology, how he built an audience and fan base and turned it into a best-selling novel and blockbuster movie.
"Mr. Weir was able to do what most authors can't imagine - start a book as a blog and turn that into a blockbuster sensation," says Joe Pulizzi, CMI founder and author of Content Inc and Epic Content Marketing. "And the story behind the creation of The Martian is fascinating, with both the book rights and film rights being sold by Andy within a 2-week period."
The Intelligent Content Conference is the only content strategy event specifically designed for marketing professionals. You'll learn from content experts at IBM, Symantec, National Association of Realtors, Wake Forest and 40 other leading content strategists and practitioners. From advanced sessions to basics, from Tools and technology to content strategy, we have you covered with the right sessions and speakers for your needs.
Registration is open for ICC 2016 in Las Vegas. Early Bird Registration ends February 5. Use code SAVE100 for $100 off main event or all-access passes. For more information, visit http://www.intelligentcontentconference.com/
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012-2015 Inc. 500/5000 company. Watch this video to learn more about CMI.
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SOURCE Content Marketing Institute