Best-Selling Torus™ Water Bowl for Pets Secures US Distributors

Agreements in place with both Natural Animal Nutrition, Inc. (NAN) and Performance Award Center (PAC)

15 Dec, 2015, 13:30 ET from Torus

WELLINGTON, New Zealand, Dec. 15, 2015 /PRNewswire/ -- Torus™, the revolutionary pet water bowl from Heyrex, is pleased to announce that increasing customer demand has led to new agreements with US distributors Natural Animal Nutrition, Inc. (NAN), based in Edgewood, Maryland and Performance Award Center (PAC) Distribution Services, based in Carrollton, Texas. Launched in March, the New Zealand-designed, self-dispensing bowl was currently only available in the United States via Amazon.com.

Photo - http://photos.prnewswire.com/prnh/20151215/295980

Named the #1 best-selling dog water bowl in the country, according to Amazon.com's Cyber Monday results, Torus provides both dogs and cats with clean, fresh, carbon-filtered water anytime a pet is thirsty. Available in red, blue, and charcoal, the Torus pet water bowls are offered in two sizes – 2-liters ($59.95) and 1-liter ($54.95). A five-month filter supply can also be purchased for $17.95. Torus is PBA-free, comes with a 12-month warranty and doesn't require batteries or any other power source. Due to overwhelming consumer demand and social media feedback and requests, the November-launched 1-liter, is also available in pink – just in time for the holidays.

"We're so pleased by the positive response that Torus has received from consumers, the media, and distributors in such a short amount of time," said Kim Goldsworthy, General Manager, Sales and Marketing at Heyrex. "We believe Torus' success is due to its innovation and unique selling points. Unlike any other bowl on the market, it solves customer pain points like constant refilling, cleanliness, spills, durability, and portability. Stores and distributors appreciate product's 12-month warranty and separate filter supply, which creates annuity revenue."

Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for "hollow circular ring") stores water inside its walls to ensure an ample and automatically replenishing and self-dispensing supply – protected against dust and contaminates. When the valve position is set to "lock," the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry make it completely portable for travel.

"We recently launched the Torus bowls at our annual buying event and the response was incredible," said Bruce Harrison, Director of Sales and Marketing at NAN. "The product immediately attracts the attention of dealers and the decision to purchase is quick – once they find out it is exclusively for independent pet specialty retailers."   

Torus is still seeking additional brick and mortar retailers, wholesalers, and distribution partners and plans to announce additional US partnerships in the coming months. Torus will also be exhibiting next year at leading industry trade shows, Global Pet Expo in March and SuperZoo in August.

"We are excited to work with Heyrex Limited and represent its distribution and marketing needs in the United States," said Vince Palasota, Owner of PAC Distribution Services. "PAC looks for truly innovative products to support within the pet industry and the Torus water bowl has features and benefits that haven't been considered until now. We look forward to additional offerings from Heyrex."

For more information about Torus, please visit http://heyrex.com/en/torus/ or contact Shannon Stevens at 877.703.3824, x. 107 or Shannon.stevens@fetchingcommunications.com.

About Torus
Torus™, from Heyrex, is the go-anywhere water bowl for both dogs and cats. Where conventional pet water bowls contain a limited water supply, which is further reduced by evaporation and spills, Torus (Latin for "hollow circular ring") stores carbon-filtered water inside the walls to ensure an ample and automatically replenishing and self-dispensing supply – protected against dust and contaminates. The valve position, when locked, secures water inside the walls and its soft rubber feet and low-profile geometry make it completely portable for travel. Available in multiple colors, the prices for Torus are $59.95 (2-liters), $54.95 (1-liter), and $17.95 for a five-month filter supply. Torus is PBA-free, comes with a 12-month warranty and doesn't require batteries or any other power source. For more information, please visit the Torus website. To see how Torus works and learn more about its additional benefits, please click here to watch an instructional video.

About Natural Animal Nutrition, Inc.
Natural Animal Nutrition, Inc. was founded in 1981 as a manufacturer and distributor of therapeutic nutritional products. NAN services independent pet retailers, kennels, veterinary hospitals, and health food stores throughout the Mid-Atlantic. For more information, please visit: http://www.nandistribution.com.

About Performance Award Center (PAC) Distribution Services
For more than three decades PAC has been taking its clients' promotional dreams and turning them into reality.  PAC specializes in promotional products for companies looking to increase their brand awareness, web stores for its clients to order their branded products, and the development of incentive programs to take employee motivation to the next level. Based in a suburb of Dallas, TX, PAC executes marketing solutions for clients in various industries such as food service, consumer packaged goods, industrial products, pharmaceuticals, and many others. For more information, please visit: http://www.pac-inc.com/html/home.html.

SOURCE Torus



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