Best Western Announces Vib-A New Urban Boutique Hotel Concept Focused on Style, Technology and Engagement

Best Western Also Announces New Soft Brand Offering for Upscale Hotels in Primary Markets

Oct 09, 2014, 08:00 ET from Best Western International

TORONTO, Oct. 9, 2014 /PRNewswire/ -- Best Western International is launching two major new hotel development offerings – a stylish new hotel concept and a soft brand – both designed to meet growing demand for new hotel offerings in urban and primary markets. The announcement, made today during the brand's 2014 North American Convention, comes as Best Western continues to see historic growth in the brand's North American and global development pipeline. 

Best Western's newest hotel offering, Vīb (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vīb, which is short for "Vibrant," is a hotel prototype designed for urban markets. Vīb's high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.

The boutique Vīb concept features vibrant and modern design with a focus on convenience, technology and social engagement. Vīb hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets, as well as comfortable and chic guest rooms. Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, and LED mood lighting throughout the hotel.

Additional Vīb amenities include:

  • Grab-n-go stations serving premium food and coffee 24/7
  • A bar and cozy fireplace where guests can unwind and make themselves at home
  • A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation
  • Gaming pods with stylish, comfortable seating
  • Expanded 24/7 fitness centers
  • Modern work spaces in all guest rooms

BW Premier Collection

Also announced today was Best Western's first soft brand offering, the BW Premier Collection. The BW Premier Collection will consist of carefully selected high-quality hotels in primary markets. All of the soft brand properties will be required to maintain a TripAdvisor rating of four or above and AAA/CAA rating of three Diamond or above.

Hotels within the BW Premier Collection will not be part of the official Best Western membership but they will be listed, and can be booked, on the Best Western website. Guests will be able to earn and redeem Best Western Rewards® (BWR) points at all BW Premier Collection hotels. BW Premier Collection hotels will also have the option of purchasing additional Best Western brand services such as design and sales support.

"We recognize that travelers' preferences are evolving and it's our job to keep up. The launch of Vīb and the BW Premier Collection represents a major move by our brand to meet the growing and shifting needs of our customers and travelers in general," said David Kong, Best Western president and CEO. "These two initiatives will allow us to reach a new customer base and developer audiences, while still maintaining the unmatched value and customer care that everyone has come to expect from Best Western."  

Both Vīb and the BW Premier Collection will be global offerings, targeted at urban and destination markets around the world. Best Western already has nearly 400 properties in the brand's global development pipeline, with areas of focus being Central and South America, Asia, and the Middle East, and the new offerings are expected to increase penetration in high-demand markets.    

For more information on Vīb and the BW Premier Collection visit bestwesterndevelopers.com and the Best Western YouTube channel to access a video preview of the Vīb offerings.

ABOUT BEST WESTERN INTERNATIONAL, INC. 
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty percent of Best Western hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

CONTACT:

Laura Cherry               

Anna Stock-Matthews                        

 

Best Western International

Allison+Partners

 

(602) 957-5668

(646) 428-0635

 

laura.cherry@bestwestern.com

bestwestern@allisonpr.com

Video - http://youtu.be/7ZHCnUDqm_k

SOURCE Best Western International



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