Best Western® Named 2011 Compuware Best of the Web Gold Award Winner
Hotel Giant's Branded Site Receives Top Performance Honor For 2011
PHOENIX, Feb. 2, 2012 /PRNewswire/ -- Best Western International's www.bestwestern.com booking site has been named a 2011 Compuware Best of the Web award winner. The annual Best of the Web Compuware Web & Mobile Performance Awards showcase leaders in web and mobile site performance across several major industries nationwide.
Best Western was honored with a Gold award based on its average rankings in the travel category throughout 2011. Compuware benchmarks measure three key Web performance metrics – response time, availability and consistency.
"This award is tremendously satisfying on a number of levels," said Scott Gibson, Best Western's senior vice president of distribution and chief information officer. "First, it means our guests are having a successful shopping experience on our website. Second, it means we are maximizing revenue delivery to our member hotels. And finally, it means our hard-working team is achieving the excellence we strive for at Best Western. I am extremely proud."
Added Jonathan Ranger, Gomez Benchmark Practice Director at Compuware, "Today, companies are challenged to provide comprehensive and dynamic web sites that are competitively fast. The 2011 award winners have made Web performance a key business initiative and have set the standard in their industries for delivering highly available, high-performing Web experiences that enhance customer satisfaction."
Best Western Resources:
- For bookings: www.bestwestern.com
- For rewards: www.bestwesternrewards.com
- Like us on Facebook: www.facebook.com/BestWestern
- Read the Best Western blog: www.youmustbetrippin.com
- Follow Best Western on Twitter: www.twitter.com/thebestwestern
Available on February 2nd, the "Best of the Web: Compuware 2011 Web and Mobile Performance Awards" report showcases the leaders in Web and mobile site performance across eight industries – automotive, retail, finance, travel, media, healthcare, and insurance – based on Compuware's Web and mobile performance benchmark analysis in 2011. The report highlights how each award winner sets the industry standard for providing a Web or mobile site experience that enhances customer satisfaction.
The "Best of the Web: Compuware 2011 Web Performance Awards" report can be found at http://www.compuware.com/report.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
About Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
SOURCE Best Western International
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