Best Western Rewards Members to Donate Points for Japan Earthquake and Tsunami Relief
Donations Targeted to World Vision, Best Western's Official Charity Partner
PHOENIX, March 15, 2011 /PRNewswire/ -- Members of Best Western Rewards®, the company's global frequent-stay program, can now contribute Rewards points to earthquake and tsunami relief efforts underway in Japan. Best Western Rewards members can go to www.bestwestern.com/japanrelief to make a donation of 4,000 points, equal to $15, or more to World Vision, Best Western's official charity partner.
"The scope of the devastation is heartbreaking, and Best Western is mobilizing to aid in this crisis," said David Kong, president and CEO of Best Western International.
Best Western is the second-largest international hotel group in Japan. At this time, there have been no reports of guest or employee injuries or significant damage to any of the 13 Best Western hotels in the country.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
SOURCE Best Western International
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