The acquisition reflects Bestop's priority of growing both organically and through acquisitions in the automotive aftermarket. The company continues to invest in brand development and aggressive product innovation, while evaluating opportunities to extend into new product categories.
"We believe that now is the right time to join forces with Bestop because there is a huge opportunity to leverage each other's strengths and move even faster toward our shared long-term visions," says Alan Roach, Baja Designs founder. "This is all about making the Baja Designs business, brand and culture even stronger than it is today."
About Bestop // www.Bestop.com
Born in the outdoor haven of Boulder, Colorado, Bestop got its start in 1954 with custom Jeep tops sewn together in a small upholstery shop. From those bootstrap early days, Bestop has grown into the world's largest manufacturer of soft tops and accessories for Jeep® vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades. Now sixty-two years young, the company has maintained its commitment to providing the highest quality, innovation and durability to the consumer. Bestop is a portfolio company of Kinderhook Industries.
About Baja Designs // www.BajaDesigns.com
For 20+ years Baja Designs (BD) has engineered revolutionary ways to stay at the forefront of motorcycle and automotive lighting. In the process, Baja Designs (BD) engineers have become well known as "The Scientists of Lighting" and are regularly sought out by professional race teams to develop and aim their vehicle lighting. In fact, Baja Designs (BD) has won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years. BD Owner/Lead engineer Alan Roach is an avid Baja 1000 racer himself, and has successfully been able to fine tune a motorcycle's limited light optics to maximize rider comfort, speed and safety. From race-changing innovation to every-day refinement, the Baja Designs (BD) product line is dedicated to being BRIGHTER, BOLDER, and BETTER.
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