ST. LOUIS, May 19, 2016 /PRNewswire/ -- With the current buzz in the media around the ingredient Sodium Lauryl Sulfate (SLS), we at Better Life believe in complete transparency for the ingredients behind our BETTER LIFE natural cleaning product line. We also take great pride in providing our consumers with the necessary facts and resources to make them feel confident about their purchase behaviors.
Our Lead Formulation Chemist and Co-Founder Kevin Tibbs states, "Over the years, we have put tremendous efforts toward developing the safest, most effective line of natural cleaning products. As a chemist and a parent, I know firsthand the importance of using safe products around my children and pets, which is why I worked hard to eliminate specific ingredients I did not want around them including alcohols, synthetic fragrances, dyes and ethoxylated surfactants."
When it came to developing our hand soaps, laundry detergents and surface sprays, we also wanted to make sure they were all free of Sodium Lauryl Sulfate (more commonly known as SLS) and Sodium Laureth Sulfate (SLES). We know this is extremely important to our customers. We can proudly say that all of our BETTER LIFE product line, including our laundry detergent and hand and body soaps, are all SLS and SLES free. Be sure to look at the ingredients products marketed as "green" and "natural" as some still use chemically identical sulfonated ingredients.
We believe our customer deserves better! When we say "SLS Free" or "Sulfate Free" we mean it - you will never turn our bottle over and find a sulfate material in our ingredient statement. We even have the ingredients listed on our website for each product so you know what you are buying.
For more information about the Better Life company and our entire line of products please visit us at www.cleanhappens.com
About Better Life
With every spray, pour, and pump, Better Life proves that the most powerful cleaners can be safe and healthy for children, pets, and the planet. To learn more about Better Life, its retailers, and the company's full line of household cleaning products, soaps, and lotions, we invite you to visit www.cleanhappens.com.
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SOURCE Better Life