Beverage Brand Leader SodaStream Joins the American Pavilion as Premiere Sponsor in Redesign for 25th Anniversary at Cannes Film Festival 2013

CANNES, France, May 17, 2013 /PRNewswire/ --

The American Pavilion founder Julie Sisk has welcomed Premiere sponsor SodaStream who has joined Presenting sponsors American Express and The Peninsula Hotel Group at Cannes Film Festival 2013.

     (Photo: http://photos.prnewswire.com/prnh/20130517/613894 )

SodaStream is the world leader in home soda making, where consumers turn tap or filtered water into a mouth-watering array of carbonated beverages without the wasteful bottles. SodaStream's involvement with AMPAV this year allows the Pavilion to be truly free of cans and plastic bottles. This symbolic move means taking over a long-standing sponsorship by Coca-Cola; SodaStream will host the bar at the American Pavilion as the exclusive soft drink and water provider, offering a far better-for-the-planet and better-for-you experience for visitors.

To create a plastic bottle free environment, a range of freshly-made SodaStream flavored drinks will be available complimentary to guests; re-usable eco-friendly bottles will be re-filled for free with either still, sparkling or flavored drinks. A selection of SodaStream cocktails will also be served from the SodaStream SodaBar, an exciting new design aspect of the updated Pavilion for the 25th anniversary celebrations.

"We are thrilled to partner with The American Pavilion to help them with their first ever event without the trash from bottles and cans," commented SodaStream CEO Daniel Birnbaum. "One Billion bottles and cans are trashed every day, the majority ending up in landfills, parks or oceans. What better place than the beautiful beachside location of Cannes to share with the international film industry that people have a choice; that with SodaStream they are empowered to enjoy great-tasting soda without the hazardous waste."

Ampav founder Julie Sisk also stated: "It makes so much sense for us to partner with SodaStream as The Pavilion was the first entity in Cannes to implement recycling, trucking our recyclables to Marseille every other day. We continue to be as green as possible and conscious of the impact we have on the fragile Cannes environment."

Founded 25 years ago by industry maven Julie Sisk, The American Pavilion is a place where North American film industry professionals gather to share ideas and network during Cannes Film Festival, the largest and most prestigious film festival in the world. Initially created to provide a convenient single meeting space for all the North American film professionals in town, The Pavilion has grown to become the essential hub for the industry off The Croisette, offering membership for professionals, provocative and insightful programming, immersive student programs, Emerging Filmmaker Showcases, and more.

Luminaries that have supported The Pavilion over the years include: filmmakers Ron Howard, Francis Ford Coppola, Martin Scorsese, Quentin Tarantino, Wong Kar Wai, Spike Lee, Billy Bob Thornton, and stars Tommy Lee Jones, Sean Penn, Ryan Gosling, James Franco, Michelle Williams, Jessica Chastain, Robert Duvall, and Matt Lauer amongst many others.

ABOUT THE AMERICAN PAVILION

Celebrating its 25th year bringing professionals and emerging filmmakers together, The American Pavilion is the center of activity for the American film community at the Cannes International Film Festival.

Since its debut at the 1989 Cannes Film Festival, The Pavilion has served as a hospitality and communications hub for the thousands of Americans attending the Cannes Film Festival and Marché, providing an impressive array of facilities and services, including membership for the international film community, provocative and insightful programming, the Emerging Filmmaker Showcase, immersive student programs, and more.

For its corporate sponsors, scores of American participants, and hundreds of exhibitors and office holders, The American Pavilion accommodates the need for information, orientation and recreation, providing both a dynamic business environment and an opportunity to relax in comfortable surroundings for the duration of the Festival.

With a panoramic view of the Bay of Cannes and just a few steps from the Palais des Festivals, where all the major Festival films are premiered, The American Pavilion is now a permanent fixture on the Cannes landscape, proving to be the perfect place to transact business, share ideas and effectively reach the thousands of affluent international travelers who attend the Festival every year.

For more information, visit http://www.ampav.com

About SodaStream

SodaStream International Ltd. is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.

In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including almost 15,000 retail stores in the United States. In February 2013, SodaStream was ranked 23rd globally in Fast Company's 50 Most Innovative Companies. The company has also been recognized as one of the UK's most influential and highly regarded brands in the 2012/2013 CoolBrands® list.  For more information, visit http://www.sodastream.com.  SodaStream is a NASDAQ listed company: NASDAQ: SODA

For more information, visit  http://www.sodastream.com

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

GRIFFITHS PR
Emma Griffiths
T: +1-917-806-0599 

E: emma@eg-pr.com
W: http://www.eg-pr.com

SodaStream
Yonah Lloyd

Chief Corporate Development & Communications Officer
T: +972-3-976-2462

E: yonahl@sodastream.com
W: http://www.sodastream.com

SOURCE The American Pavilion




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