LOS ANGELES, Feb. 4, 2016 /PRNewswire/ -- After a very successful Kickstarter campaign and debut at CES, BEZALEL's first-of-its-kind universal charging solution for the iPhone is now available via Amazon and the Bezalel.co website.
The Latitude dual-mode (Qi and PMA) case enables iPhone users to power up using any wireless charger – regardless of charging standard.
"The iPhone is packed with great features, but wireless charging isn't one of them," said BEZALEL CEO and Co-Founder Frank Wu. "Our first-of-its-kind Latitude case lets iPhone users power up using any wireless charger, without having to pick sides in the war over competing charging standards."
Wu went on to explain that the war between Qi and PMA is similar to iconic battles such as VHS vs. Betamax and Blu-ray vs. HD-DVD, except that wireless charging impacts far more consumers given the proliferation and daily use of smartphones. Companies backing the Qi standard include McDonald's, Samsung, Toyota/Lexus and IKEA. Those backing the PMA standard include Starbucks, Delta Airlines, Google and AT&T.
"Wireless charging is all about convenience, and there's nothing convenient about being unable to power up because your mobile device is incompatible with the nearest wireless charger," he added. "While the standards war won't be resolved anytime soon, we've found a way to settle it now for iPhone users. BEZALEL is like Switzerland in the battle between Qi and PMA."
The Latitude case is available in black or white for iPhone 6/6s ($49.90) and 6 Plus/6s Plus ($59.90). It is constructed of advanced polycarbonate, and includes a flexible, super-durable Lightning cable connector that lets users charge and synch their iPhone easily the old-fashioned way (via a standard Lightning cable).
"There's irony inherent in the fact that most people power up their 'wireless' devices via a power cord," said Wu. "At BEZALEL we're determined to change that."
Los Angeles-based BEZALEL was founded in 2013 to design and manufacture wireless charging technology that lets mobile device users ditch the power cord, both at home and on-the-go. After completing the USC Viterbi School of Engineering's renowned Start-Up Garage incubator program, the company conducted an initial Kickstarter campaign named one of the Top 10 of 2014. Its debut products include the Prelude fully-mobile (i.e., rechargeable) wireless charger, and the Latitude first-of-its-kind dual-mode (Qi and PMA) wireless charging case for the iPhone. More information is available at Bezalel.co.