"This is an important evolution in the tire purchasing process," said Scott Clark, chief operating officer, Michelin North America, Inc., which owns BFGoodrich Tires brand. "These days consumers expect to be able to buy products anywhere, at any time, and on any device. Our brand does not own any retail stores, so our close relationships with our dealer network are critical for success. We have worked very closely with them to develop an e-commerce service partner program and an online sales approach that's jointly beneficial to consumers, dealers and our company."
When an order is placed online, consumers will schedule an installation appointment with a local service partner. Tires will be shipped directly to the service partner, where they can be installed at the appointed time.
About BFGoodrich® Tires
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich® Tires delivers tires for a full range of driving experiences from ultra-high performance street, to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.
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SOURCE BFGoodrich Tires