BGR Website Launches THE NEW BGR, With Complete Redesign.
Leading mobile and gadget brand redefines the category with new look and remarkable user experience.
NEW YORK, Oct. 22, 2012 /PRNewswire/ -- Early this morning, Jonathan Geller—President and General Manager of BGR Media, Inc. and Editor-in-chief of the BGR website—launched a new look for what is today's biggest mobile news destination in the world.
Today marks BGR's third redesign since the site's initial launch six years ago, though this redesign is noticeably its most thorough. Markedly apparent is the site's sharp rebranding, with new logos, colors, and what Jonathan calls, "a new personality." Jonathan and his team created a new logo to better reflect this site's growth and evolution, with what Jonathan describes as, "Clean-cut, strong and powerful, but still with an edge and personality."
Founder, Chairman, and CEO of Penske Media Corporation (PMC) Jay Penske said, "Jonathan has once again raised the bar in technology and gadget publishing—not only answering his users' requests, but significantly enhancing BGR.com's design and presentation layer on all platforms. The new BGR homepage design is second to none in one of the most exciting categories online."
Jonathan and his team have created the new BGR to better reflect today's internet experience, making its content clear and easy to navigate from a desktop, tablet and or mobile phone, with no redirects to a subdomain. Users will also find greater ease clicking through the site's galleries, hubs, review pages, tip us box, search area, integrated Twitter feeds, mini hubs, featured section pages, and more.
The new BGR clarifies its verticals and categories with its new hubs layout, making it easier for users to navigate to the categories they most like to read about. Sidebars have been eliminated and each page is full with, allowing content to flow as users read – from left to right. Real-time information is an aspect of the site that will continue to be enhanced over the next few weeks, with comments continually updating as well as new posts appearing if they go up while a user browses the homepage.
BGR is pleased to have partnered with Motorola on its re-launch and rebranding. Motorola has also stepped in to partner on a BGR app for Android, set to launch in the next couple weeks.
About BGR: Jonathan Geller is the founder of Boy Genius Report, now known as BGR. What began as a column on popular gadget blog Engadget quickly grew into one of the site's biggest draws, and Jonathan soon detached the wildly popular column to create what has since become the biggest mobile news destination in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan currently acts as President and General Manager of the newly formed BGR Media, Inc., and Editor-in-chief of the BGR website.
About Penske Media Corporation (PMC): PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web, television, mobile, print and social media—reaching more than 83 million consumers monthly according to Comscore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. BGR, PMC Studios, Deadline.com, Variety, OnCars, HollywoodLife, ENTV, India.com, Movieline, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit: www.PMC.com or its digital properties directly.
SOURCE Penske Media Corporation
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