BHG - A Brand Worthy of Recognition
SOUTHWEST RANCHES, Fla., April 25, 2011 /PRNewswire/ -- Bankers Healthcare Group, the nation's leader in financing for healthcare professionals, is proud to announce the federal registration of the BHG trademark by the United States Patent and Trademark Office.
"We are pleased with the successful application for federal registration of our company trademark," stated Christopher J. Cali, Esq. BHG Corporate Counsel. "The application process is complex and requires extensive documentation including proof that our brand is recognized within the industry we serve. This registration is a welcome affirmation of the efforts we have made over the last ten years to create brand awareness and earn a strong reputation as a provider of financing services to healthcare professionals around the country. It took two years to earn our federal trademark registration, but BHG can now rest assured that our good name and excellent reputation are protected."
Federal trademark registration is not a freebie to just anyone desiring to put the coveted capital 'R' in a circle after the name of their company or product. It is a legal process that can takes years and requires the trademark meet stringent criteria. Once the trademark is federally registered, it is protected from infringement, which, in turn, protects the company's reputation. For a company like BHG, which has worked diligently to build a strong reputation, federal trademark registration is a valuable company asset.
Robert Castro, President and Co-owner of Bankers Healthcare Group, Inc. remarked, "As we look to the future growth of our company, we are confident that we will continue to successfully communicate the value of our financial services and further solidify our brand. BHG will continue to be a brand worthy of recognition."
About Bankers Healthcare Group, Inc.
Since 1992, Bankers Healthcare Group, Inc. has been providing working capital for healthcare professionals of all specialties throughout the United States. Our growth and success is attributed to our business model, built and designed to support the needs of our customers. With a proven track record of success, Bankers Healthcare Group was ranked as the 5th Fastest Growing Private Company by Inc. Magazine in 2005, and was again recognized in 2007, 2008 2009 and in 2010.
EVP of Business and Public Relations
Al E. Canal
315-671-4107 or 315-408-3064
SOURCE Bankers Healthcare Group