BIC Launches E-Commerce Store Powered By Alice.com
BIC Online Store Offers Wide Variety of BIC Stationery and Shaver Essentials Through the Alice.com Platform
SHELTON, Conn., Jan. 12, 2011 /PRNewswire/ -- BIC Consumer Products USA (BICWorldUSA.com) today announced the launch of its online store, powered by Alice.com, an e-commerce platform and online marketplace for household essentials. Through its new online retail website https://bic.alice.com, BIC will now sell more than 100 stationery and shaver products direct to U.S. consumers. BIC's collaboration with Alice.com creates a host of consumer benefits at the new BIC store, including free shipping, automatic coupons, convenient reordering tools and a shared industry checkout that enables customers shopping for BIC products to add their choice of thousands of household products from over 300 manufacturers participating on the Alice.com platform.
"By using the Alice.com platform, we can streamline our e-commerce operations and provide customers with a better brand experience. And with Alice's advanced reports and analysis tools, we have better insight into our end customer than ever before," said Darryl Arnette, Vice President of Sales, BIC Consumer Products USA. "We are excited to provide this unique online shopping experience and convenience to consumers as an extension of BIC's 'More For Your Money' promise."
"We are extremely pleased to be able to assist a recognized, household name like BIC to better connect with and learn from its customers online," said Mark McGuire, president of Alice.com. "Although what we are doing makes e-commerce more efficient for CPG manufacturers, connecting brands on one platform where they can learn from each other ultimately results in a better shopping experience and more value for customers."
Alice.com is a unique retail channel that provides a new way to shop for household essentials online, while giving CPG manufacturers a direct channel to reach shoppers through e-commerce and interactive marketing services, translating to lower prices, and the ability to build loyalty and personalize relationships.
About BIC Consumer Products USA
BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.
About Alice.com
Alice.com is an e-commerce platform and online market place for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.
Contact: |
Rebecca Thorman |
Linda Kwong |
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Alice.com |
BIC Corporation |
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(608) 662-1796 |
(203) 783-2049 |
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SOURCE Alice.com
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