IRVINE, Calif., June 29, 2016 /PRNewswire/ -- The Torkzadeh Law Firm (TorkLaw) today announces that it will be launching a new initiative to promote bicycle safety on July 4, 2016. The new initiative - the Put a Lid On It! campaign - promotes the importance of wearing a helmet when riding a bicycle and adherence to safe riding practices. To launch the campaign, The Torkzadeh Law Firm will be giving away more than 300 bicycle helmets at this year's Concert on the Green & Fireworks Festival on July 4th, 2016 in Irvine, CA (Irvine High School Stadium - 4321 Walnut Avenue, Irvine, CA 92604).
"Every year, our offices help individuals who have been injured in a bicycle accident. In many of these cases, it was the helmet they were wearing that saved their life… We may not be able to stop accidents from happening, but we can do something about educating riders and helping 'put a lid on every kid.'" - Reza Torkzadeh, Principal Attorney at TorkLaw
The Put a Lid On It! campaign provides educational material, training and safety equipment with the aim of mitigating the risk of a minor being involved in a bicycle accident and reducing the severity of injury when an accident does occur. On the Put a Lid On It! website (putalidonit.org), visitors can find a collection of safe riding tips and can take the Put a Lid On It! pledge to wear their helmet every time they ride. Those who make the pledge will receive a Safe Rider Certificate and will be entered into a monthly giveaway to receive a helmet.