NEW YORK, Oct. 14, 2015 /PRNewswire/ -- The mobile shopping industry has become one of the greatest growth trends in the history of the internet. The next big thing in mobile shopping are apps that make the experience more entertaining and visually appealing. Biddl, the first mobile-only shopping game, aims to make mobile shopping fun by combining mobile game mechanics and gamification with easy-to-use shopping features.
It is undeniable that the world of shopping is going mobile. In 2014, the US market for mobile shopping reached 58 BUSD and by 2017, it is expected to grow another 100% to 115 BUSD reaching an e-commerce penetration rate of at least 30% (Statista).
However, many of the traditional brick-and-mortar retailers have struggled to keep up with the fast-paced development. As a result, static retailers were proven wrong by the mobile successes of Amazon and Wish and learned the hard way that mobile was here to stay.
But is that the end of the story? No, it's not.
New companies try to take mobile shopping to the next level by enhancing the experience. The newest addition is Biddl Inc. (biddl.com). Biddl aims to make mobile shopping fun by releasing the first mobile-only shopping game.
"We identified a gap in the market for gamified mobile shopping. So we set out to create a truly entertaining app designed specifically for mobile devices. With Biddl you can make direct purchases, bid on auctions, and play a fun mobile game at the same time wherever you are," says Biddl's PR spokesperson.
Biddl is available for free in the iOS App Store and Google Play Store. New users start in a free-to-play tutorial and Facebook functionality allows you to see other players in the app, invite your friends, and share won auctions. Biddl's auctions boast branded smartphones, tablets, and TVs.
"Our core values are transparency, reliability and honesty. All new users receive five free bids to familiarize themselves with Biddl and we guarantee that all auction prices are purely determined by you and other real-life users' bidding competition," says the spokesperson.
The next trend in mobile shopping remains to be seen. Biddl may have found the recipe for success with its fun shopping game, branded auctions, and a strong team from mobile game studios such as Rovio (Angry Birds).