2014

Big Brothers Big Sisters of Massachusetts Bay Survey Finds Nine in Ten Women are More Likely to Admire a Guy Who Volunteers with Kids "Chicks Dig Bigs" Campaign Asks Women to Help Recruit Male Volunteers

BOSTON, Oct. 2, 2013 /PRNewswire/ -- A new survey from Big Brothers Big Sisters of Massachusetts Bay (BBBSMB) found that nine in ten women (93%) are more likely to admire a guy who volunteers with kids. Knowing that women can have a huge influence on the men in their lives, BBBSMB is looking to women to help with its latest effort. The "Chicks Dig Bigs" campaign asks women to encourage a guy in their life to consider becoming a Big Brother to one of more than 800 young boys in Massachusetts Bay who are currently waiting for a mentor.

(Photo: http://photos.prnewswire.com/prnh/20131002/NE90689)

"The number of boys who need a Big Brother will continue to rise unless we inspire more local men to volunteer just a few hours a couple times a month," said Wendy Foster, Chief Executive Officer, Big Brothers Big Sisters of Massachusetts Bay. "That's why we are asking women to call on that special guy in their life – be it a brother, husband, significant other, son or friend – and urge him to help make a difference in a child's life."

With the help of local women, the Chicks Dig Bigs campaign aims to provide boys with an invested, caring adult mentor. BBBSMB survey findings show that women admire and respect a guy who volunteers with youth.

Additional key findings from the survey include:

  • Nearly nine in ten women (88%) are more likely to give an interview to a candidate who volunteers with kids. Millennial women (ages 18-34) feel more strongly (93%) than women ages 35-64 (85%).
  • Nearly nine in ten women (88%) would boast about their significant other volunteering with kids to their friends. Millennial women (ages 18-34) are more likely to do so (92%) than women ages 35-64 (86%).
  • If a guy has a couple hours of free time, women would prefer he spend it volunteering (79%) rather than going to the gym (52%), watching sports (33%), or shopping with them (56%).

In addition to the survey results, BBBSMB is also releasing a video starring local Bigs and Littles: http://youtu.be/ShsthzISePo. To learn more about the Chick Digs Bigs campaign or to encourage someone you know to become a Big Brother, visit: bbbsmb.org/ChicksDigBigs.

Survey Methodology
This nationwide survey was conducted online by KRC Research on behalf of Big Brothers Big Sisters of Massachusetts Bay from September 13-16, 2013 among 1,000 women.

About Big Brothers Big Sisters of Massachusetts Bay:
Big Brothers Big Sisters of Massachusetts Bay is an innovative, energetic organization that is making a real difference in the lives of nearly 2,000 youth by providing them with an invested, caring adult mentor. With research and proven outcomes at its core, Big Brothers Big Sisters of Massachusetts Bay is working to ensure every child has the support from caring adults that they need for healthy development and success in life. The organization's vision is to inspire, engage and transform communities in Massachusetts Bay by helping youth achieve their full potential, contributing to healthier families, better schools, brighter futures and stronger communities. For more information about this worthwhile cause and its important mission, visit www.bbbsmb.org.

SOURCE Big Brothers Big Sisters of Massachusetts Bay



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