Big Fish Named a Top Trusted Website in OTA's 2013 Online Trust Honor Roll Recognized for demonstrating leadership in brand protection, online security, and privacy best practices

SEATTLE, June 10, 2013 /PRNewswire/ -- Big Fish was honored as a recipient of the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand, and to elevate their trust level.

(Logo: http://photos.prnewswire.com/prnh/20130610/SF28739LOGO)

"Being a trusted online retailer is something that is earned, not bought," said Paul Thelen, Founder and CEO of Big Fish. "Trustworthiness is a cornerstone of Big Fish, and we take it into consideration with every business decision we make. We are proud that it has shown through, and are incredibly honored to be recognized by the Online Trust Alliance as a 2013 Top 10 Online Trust Honor Roll recipient."

"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said Craig Spiezle, president and executive director of the Online Trust Alliance. "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."

Nearly a third of the companies reviewed made the Honor Roll, including Big Fish. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. "All companies are equally evaluated by the same criterion regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades," said Spiezle.

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best  practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company's brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant effort considering the large number that received failing marks including 22% for not having adequate domain and consumer protection, 11% for having insecure websites and 35% for not having adequate privacy policies or data collection practices.

To review the full 2013 Honor Roll report, please download a free copy at: https://otalliance.org/2013honorroll.html

About Big Fish

Founded in 2002, Big Fish <http://www.bigfishgames.com> is the world's largest producer of casual games; dedicated to bringing engaging entertainment to everyone, anywhere, on any device. Through its proprietary, data-driven platform, millions of consumers seeking engaging entertainment easily discover and play PC, Mac and mobile games created by Big Fish's network of more than 600 development partners and its in-house Big Fish Games Studios. The company has distributed more than 2 billion games from a growing catalog of 3,000+ unique PC games and 300+ unique mobile games, and offers cross-platform streaming games via the proprietary universal cloud gaming service, Big Fish Unlimited. Big Fish's games are played in more than 150 countries on a wide variety of devices across 10 languages. The company is headquartered in Seattle, WA, with regional offices in Oakland, CA; Cork, Ireland; Vancouver, Canada; and Luxembourg.  

About The Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA's mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation.  For more information, visit: https://otalliance.org

Susan Lusty
PR for Big Fish
206-269-3672
Susan.Lusty@bigfishgames.com

SOURCE Big Fish



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