BIG WAVE SURFING Book Receives National Acclaim with TWO Awards from USA Book News, Bringing the Number of Awards to Seven Received This Year

EDEN PRAIRIE, Minn., Nov. 4, 2011 /PRNewswire/ -- On November 1st, the Amazon Best Seller - Big Wave Surfing, Extreme Technology Development, Management, Marketing and Investing - racked up two new national book awards from USA Book News. Big Wave Surfing was a finalist in the category of Business: Investing and a finalist in the category of Business: Entrepreneurship & Small Business.

These new awards put Big Wave Surfing among the top business books of 2011 with seven awards, more than any other business book this year.

With five previous awards including three National Indie Excellence awards, one Next Generation Indie Award and a coveted silver medal in the Independent Publisher Book Awards, Big Wave Surfing confirms its popularity with reviewers and readers. When it launched in late March it stayed on Amazon's #1 ranking for Business and Investing as well as Computers and Internet for most of the week.

The competition included such publishing giants as Simon & Schuster, St. Martin's Press, Random House, Penguin, Harper Collins, Houghton Mifflin Harcourt, McGraw-Hill, John Wiley & Sons and hundreds of independent houses.

Award highlights included titles such as: Oprah: A Biography by Kitty Kelley (Crown Books/Random House) awarded "Best Biography" and The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian C. Ott (Harper Business) won the best business book. (Full results listing available on

According to the author, Dr. Thurber, "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching economic, political and social effects both now and into the future.

As the book points out, it's critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it's clear that technology is rapidly altering the landscape and that the landscape is rapidly altering technology."

Thurber continues, "We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption."

Thurber says like the physical surfers who ply the big waves at a beach like Mavericks these new concepts won't "always be pretty and in fact it may be downright dangerous. There will be winners. There will be wipeouts and losers. But if we don't boldly embrace the next wave, the innovation economy, then profound structural changes will occur in American society."

Are we ready for the new innovative economy and new forms of American manufacturing? Readers can find out in the pages of Big Wave Surfing.

About the Author:

Kenneth J. Thurber Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

Readers are sure to enjoy their plunge into the ocean of technological possibility in Dr. Thurber's Big Wave Surfing!

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Contact: Press Information

Paul O'Neill, Direct Channel
Voice: (508) 588-4448

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SOURCE Kenneth J. Thurber, Ph.D.


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