Biggs|Gilmore Named Top Agency in 2013 Internet Advertising Competition
KALAMAZOO, Mich., March 28, 2013 /PRNewswire/ -- Digital advertising agency Biggs|Gilmore has been named Top Agency in the 2013 Internet Advertising Competition. This is the fourth time in five years that Biggs|Gilmore has won the top slot. The agency took home a total of 24 awards, including one Best of Show award, eight Best of Industry awards, and 16 Outstanding awards.
"This is what's possible when 150 talented people work together to bring powerful ideas to life," said Andy Gould, senior vice president, executive creative director.
The Internet Advertising Competition (IAC) is sponsored by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. It is the first and only competition dedicated exclusively to online advertising, honoring the best of the best across 96 industries and nine online formats, including online ad, video, mobile, newsletter, email and social media.
Entries were judged on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
Biggs|Gilmore won the Best of Show Online Ad award for Froot Loops Sooper Loopers, which also won Best Food Industry Online Ad. The agency's seven other Best of Industry awards were Best Food Industry Rich Media Online Ad (Rice Krispies); Best Food Industry Online Campaign (Rice Krispies); Best Food Industry Integrated Ad Campaign (Krave); Best Food Industry Mobile Application (Heinz Ketchup); Best Food Industry Interactive Application (Heinz Vinegar); Best Food Industry Online Newsletter Campaign (Kellogg Company); and Best Food Industry Rich Media Online Campaign (Froot Loops).
The agency's 16 Outstanding awards were for Outstanding Website (Cottonelle, MorningStar Farms, Frosted Flakes); Outstanding Integrated Ad Campaign (Cottonelle, Rice Krispies); Outstanding Online Ad (MorningStar Farms, Frosted Flakes, Pop-Tarts); Outstanding Social Media Campaign (MorningStar Farms, Rice Krispies, Krave); Outstanding Online Video (MorningStar Farms); Outstanding Rich Media Online Ad (Krave); Outstanding Interactive Application (Krave); and Outstanding Mobile Application (Heinz Vinegar, Crunchy Nut).
"When you win awards for 11 different brands, it's really a testament to a great set of clients who continue to embrace the possibilities of digital marketing," said Marino Puhalj, senior vice president, executive creative director.
Biggs|Gilmore (www.biggs-gilmore.com) is a digital creative agency with offices in Chicago and in Kalamazoo, Michigan. Named Top Agency in the 2011 and 2012 WebAwards; Top Agency in the 2009, 2010 and 2011 Internet Advertising Competition; and an AdAge Agency of the Year in 2010, Biggs|Gilmore delivers measurable and award-winning results for Fortune 500 clients including Heinz, Kellogg Company and Kimberly-Clark. Follow us on Twitter @BiggsGilmore and read our agency blog, Slacker CEO.