Biggs|Gilmore Wins SAMMY Award for Cottonelle's "Name It" Campaign
KALAMAZOO, Mich., Sept. 21, 2012 /PRNewswire-USNewswire/ -- Competing against some of the country's best social media campaigns, digital creative agency Biggs|Gilmore received three trophies at the 2012 SAMMY Awards Gala in New York City, including a SAMMY Award for Best Social Promotion (Kimberly-Clark/Cottonelle).
Cottonelle's "Name It" campaign asks consumers to name the routine of using its dry bath tissue and flushable moist wipes together. Social media play a big role in the multimedia effort to normalize the routine, as consumers are invited to Facebook where they can use a name generator to randomize, personalize or customize their names for the routine, then share with friends through a variety of tools.
The agency was also a finalist for Best Social Creative (Kellogg Company/Rice Krispies) and Best Facebook Branding Campaign (Kellogg Company/Morningstar Farms).
"It takes great clients to trust their agency to produce breakthrough work. Fortunately for Biggs|Gilmore, we've got quite a few great clients," said Marino Puhalj , senior vice president, executive creative director at Biggs|Gilmore.
Now in its fourth year, the SAMMY Awards honor overall excellence and breakthrough achievement in social advertising, media and marketing. The SAMMYs are presented by DIGIDAY.
Biggs|Gilmore (www.biggs-gilmore.com) is a digital creative agency with offices in Chicago and in Kalamazoo, Michigan. Named Top Agency in the 2011 and 2012 WebAwards; Top Agency in the 2009, 2010 and 2011 Internet Advertising Competition; and an AdAge Agency of the Year in 2010, Biggs|Gilmore delivers measurable and award-winning results for Fortune 500 clients including Heinz, Kellogg Company and Kimberly-Clark. Follow us on Twitter @BiggsGilmore and read our agency blog, Slacker CEO.
More by this Source
Biggs|Gilmore Named Top Agency in 2013 Internet Advertising Competition
Mar 28, 2013, 09:49 ET
Experts Launch New CRM Firm, Access 2 Insight (a2i)
Feb 07, 2013, 12:25 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.