NEW YORK, Aug. 1, 2016 /PRNewswire/ -- Billaway announced the addition of Tom Haley, formerly of American Express, where he built, launched and operationalized Plenti, the first coalition loyalty program in the U.S., serving partners such as AT&T, Enterprise Rent-A-Car, Expedia, ExxonMobil, Hulu, Macy's, Nationwide and Rite Aid. Tom will serve as Chief Marketing Officer at Billaway and be responsible for global brand development, offer strategy, client marketing, insights & analytics as well as product launch, PR and social strategies.
Tom previously held marketing roles at Linkable Networks, a successful card-linked offers start up. Prior to that, Tom managed CRM and Rewards programs for large retailers such as Staples and Ahold.
The Billaway Global platform enables retailers and brands to convert consumer's everyday necessities into free petrol, mobile airtime and mobile data across multiple countries, thereby driving new customer acquisition, retention and up-sell/cross-sell strategies. The company is based in New York City with operations in the UK, Indonesia and France.
For more information, go to www.billawayglobal.com
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SOURCE Billaway Global