LONDON, Dec. 19, 2016 /PRNewswire/ -- Billboards present advertisements to passing pedestrians and drivers. And outdoor advertising refers to advertising outside on busy roads or public places to catch the eye of potential customers.
The Americas was the x largest geographic region in the Billboard & Outdoor Advertising market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Billboard & Outdoor Advertising market.
The outdoor advertising market is witnessing a shift from traditional billboards to innovative 3D, multi-faceted prismatic billboards. Technological advances in the field of outdoor advertising are replacing static billboards and posters with digital signage, wallscapes, innovative displays and wraps. Oversized digital billboards attract the attention of passerbys. Moreover, billboards are being developed to integrate audio visuals to arouse attention and memory of target audiences. Such innovative billboards are being placed to view live events and sports in airports, roads and other means of transportation. For instance, JCDecaux, a leading outdoor advertising firm in the US recreated a scene from the movie A Good Day To Die Hard through its bill board advertisements. Advertising, public relations, and related services providers should consider adoption of innovative technologies such as 3D and multi-faceted prismatic billboards in the outdoor advertising market to increase brand awareness of their clients.
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