Billboard, Ford Team Up To Launch 'Ford Front Row' Program
Program includes an exclusive concert series, creation of a custom content hub, and a series of sweepstakes and other giveaways
Tinashe and BJ the Chicago Kid Set to Perform July 27th in Los Angeles
NEW YORK, July 19, 2017 /PRNewswire/ -- Billboard, the world's largest voice in music, and Ford Motor Company, one of America's most iconic brands, today launched "Ford Front Row," a multi-faceted collaboration that goes further to bring fans closer to the music they love. The program features a multi-city concert series with established and emerging artists, flyaways and contesting as well as exclusive content like interviews, playlists and more, providing up close and personal access to today's best artists.
Ford Front Row will bring the brightest chart-topping artists, the hottest up-and-coming talent and the newest Ford vehicles on the market to Los Angeles, Miami, Atlanta and New York.
Kicking off with Tinashe and BJ the Chicago Kid on July 27th at the Belasco Theater in LA, the free shows will feature intimate performances and include on-site activations that give fans a chance to interact with Ford vehicles. Line up for the rest of the series to be announced in the coming weeks.
"Ford's commitment to celebrating artists and enriching fan experiences is inspiring," said Stephen Blackwell, Chief Strategy Officer of The Hollywood Reporter-Billboard Media Group. "We're thrilled to launch this platform and join Ford in giving back to the fans."
"People have been listening to music in their cars for nearly 80 years. Music is a passion point for Ford and a cornerstone of our connection with our customers," said Lew Echlin, U.S Marketing Communications Manager. "Putting on an exclusive concert series with Billboard allows Ford to take that strategy a step further, tap into the passions of our audience and bring them closer to the music and arists they love."
In addition to the live concerts, Billboard and Ford have launched Billboard.com/FordFront Row. The premium content hub will host in-depth interviews, custom playlists and other behind the scenes content from artists in the series as well as RSVP information for each concert. Shows are 21+ and entry is subject to capacity.
Fans can also visit Billboard.com/FordFront Row to enter a series of flyaway contests that give VIP access to two winners per show including roundtrip airfare, accommodations, transportation and entry into a grand prize drawing for a new Ford vehicle of their choice.*
*See rules at Billboard.com/fordfrontrow.
About Billboard
Billboard is the world's largest voice in music, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 15.4 million social followers across Facebook, Twitter, Instagram, and YouTube, and created 86.9M cross-platform video views in Jan. 2017. Billboard magazine has published major news-generating covers recently including Ariana Grande, The Chainsmokers, Nicki Minaj, Future, Selena Gomez, Fifth Harmony, Migos, Justin Bieber, and an open letter to Congress signed by 180+ of the music industry's biggest stars and executives. In December 2016, the Billboard Women in Music ceremony, which honored Madonna as Woman of the Year, was presented to a mass audience via Lifetime, the exclusive broadcast partner.
In 2016, The Hollywood Reporter-Billboard Media Group acquired SpinMedia's storied music assets Spin, Vibe, and Stereogum, establishing the world's largest music brand by digital traffic, social reach, and audience share. Combined entity of music and entertainment properties now reaches 45 million unique visitors and one in every three U.S. millennials.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
SOURCE Billboard
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