LOS ANGELES, June 13, 2017 /PRNewswire/ -- We just hit a massive milestone here at PromoAffiliates! The Social Influencer Affiliates campaigns we have been running for our clients--Uber, Lyft, Postmates, DoorDash, Drizly, Shipt etc.--through our social Influencer YouTube/Facebook video stars have now collectively gotten billions of video views!
I just looked it up, and that is even more then the Super Bowl several times over! Here is an infograph of the breakdown of what platform they were on, as well as what categories did well (mostly being rap, story time and prank.)
Quickly, if you never head of PromoAffiliates: we are a full scale marketing agency doing everything: PR, Strategy, Creative, Influencer campaigns, Content Marketing, Paid Search, Blogging, Search Engine Marketing SEM, SEO, Facebook/Instagram and other Social Ads, Social Media Management, Branding, Web Design, Photo & Video, Experimental Marketing and everything in between.
We are also well-known for our pay-per-referral campaigns that have acquired millions of new users for clients like Uber, Lyft, Postmates, DoorDash, Drizly, Shipt, Skurt and more!
PromoAffiliates has been featured in TechCrunch, Fox News, Huffington Post, Business Insider, Entrepreneur Magazine, to name a few, for taking the risk off major startup companies looking to advertise their platforms. Our team of affiliates utilizes full-scale methods including: Social Influencing, Snapchat, Instagram, YouTube, Facebook and more.
Back to our billions of views milestone: I am obviously not much of a writer comparatively to the rest of our staff. However, I am going to do my best since I would love to share some interesting theories on our results for the marketing nuts (like me) reading this.
With the Social Influencer campaigns, the most obvious differences from Facebook and YouTube can be seen. An example would be that story time videos get quite a bit of pickup on YouTube, but don't do as well on Facebook. Conversely, rap and prank videos did well on Facebook, but not on YouTube.
Facebook is a shareable platform and consumed accordingly; people log on to see content shared by friends and family, not only the content they choose themselves or that is recommended by the site itself. Content, offered by a creator or person they don't recognize or know, is acceptable because it's shared by someone they do know. As long as the content itself is funny or relatable, the creator is less relevant.
YouTube is a platform where people tune in to view content from creators they already recognize or subscribe to, making story time videos a commonly enjoyed category. The content style of the Social Influencer is less important comparably to the actual creator of the video. As YouTube selects optimal content to suggest based on viewing choices, people are more likely to give something new a chance, regardless of what category or style it is.
It's surprisingly easier to get video views on Facebook instead of YouTube. Why? YouTube has ad revenue share in place; Facebook does not. Most people making video content will go to the platform that offers a chance at ad revenue, making Facebook a prime, untapped space for sponsored content.
Example of a more on the field type style that was used for pranks and raps
Example of a more sitting in front of camera type style used for story time type:
All marketing talk aside, this is a massive success and it's been a ton of fun! The next time someone laughs off your idea of a Social Influencer campaign, show them this as proof that it's even now bringing in more results than one of the most watched sports events in history. We will continue to keep everyone posted on our company milestones and we can't wait to see what's next!
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