Bills and BlueRock Energy Announce NFL-Approved Bag Giveaway "Touchdown Tote" to be given away complimentary to fans at home opener versus New England; giveaway to enhance public safety and improve efficiency of stadium access for fans

ORCHARD PARK, N.Y., July 24, 2013 /PRNewswire/ -- The Buffalo Bills along with BlueRock Energy, the Official Electricity Supplier of the Buffalo Bills, today announced they will be giving away NFL stadium approved bags to fans at the home opener against the New England Patriots. When fans arrive at Ralph Wilson Stadium each will receive a complimentary "BlueRock Energy Touchdown Tote," which is approved for use at Bills games all season. 

The NFL and Buffalo Bills are implementing a new bag policy to enhance public safety and ease the efficiency of stadium access this season.  Bags permitted into Ralph Wilson Stadium must be clear 12" x 6" x 12", one-gallon clear bags, or a small clutch bag that fits in the palm of a hand.  The "Touchdown Tote" conforms to the new bag policy, will be easy to carry and features the Buffalo Bills and BlueRock Energy logos.  Bills fans will be able to utilize the bags throughout the season for carrying personal items to games, and the bags will also come in handy for everyday use.

"We know how important it is for Bills fans to get into the stadium quickly, safely and with their favorite approved items," said Phil Van Horne, CEO of BlueRock Energy. "This is a great opportunity to partner with the Bills on this fun, useful, and unique giveaway for fans."

In addition to partnering with the Bills for the "Touchdown Tote" bag giveaway, BlueRock Energy will serve as the Game Week Sponsor for the home opener at Ralph Wilson Stadium.

"The BlueRock Energy Touchdown Tote will help educate our valued fans and Team Members working at Bills games as to the type and size of bags that are permitted," said Andy Major, Bills Vice President of Event Operations and Guest Experience.  "Fan safety is extremely important to our team, and we appreciate BlueRock Energy's assistance to improve the game day experience and add to the excitement of our sold-out home opener against the Patriots."

This news comes on the heels of the recent announcement of a long term partnership between the Bills and BlueRock Energy, the energy solutions company that provides energy to business and residential customers across New York State, to become the Official Electricity Supplier of the Buffalo Bills. As part of the ongoing partnership, BlueRock Energy will also participate in a variety of fan-related activities over the course of the coming seasons including the additions of the BlueRock Energy Fan Energy Meter on the video board at Ralph Wilson Stadium and the BlueRock Energy Player of the Game to be voted on by fans via social media.

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York's top-rated sports and entertainment choice, the Bills annually entertain three quarters of a million fans at Ralph Wilson Stadium, produce the region's number-one rated sports television programming, have one of the NFL's largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will play one regular season game in Toronto in 2013. For more Bills information, visit buffalobills.com, call (716) 648-1800, become a fan on Facebook at facebook.com/buffalobills, follow the Bills on Twitter at twitter.com/buffalobills or get the Bills mobile app via buffalobills.com/fans/mobile-app.html.

About BlueRock Energy

BlueRock Energy is a privately held energy solutions company that provides electricity, natural gas and renewable energy products to more than 14,000 customers across New York State. The team at BlueRock provides businesses and residential customers with unique energy plans designed to keep it simple while reducing costs. Customers can also rest assured that the company's renewable energy products come from 100 percent New York State generated sources.

To learn more about BlueRock Energy, please visit www.bluerockenergy.com.

buffalobills.com

North 6th Agency (For BlueRock Energy)
212.334.9770
BlueRock@n6a.com

SOURCE BlueRock Energy



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