Bimbo Offers Golden Card to Soccer Scholarships Local Soccer Clubs Partner with Bimbo to Provide Free Soccer Clinics to Youth

FORT WORTH, Texas, June 2, 2011 /PRNewswire/ -- Bimbo, a division of Bimbo Bakeries USA, is promoting health and education to youth through their soccer scholarship promotion. Beginning May 23, 2011, Bimbo Sweet Baked Goods will give away 30 soccer scholarships. The soccer scholarship will be hidden as a golden card inside boxes of Bimbo Conchitas, Bimbolete, Bimbunuelos multipacks, Bimbo Mini Mantecadas, Panquecitos and Conchas paneras. The consumers who find the golden cards will win a soccer scholarship for their child to the soccer club of their choice. In addition to the scholarship, winners will also receive a soccer kit with all the essentials needed to get them ready to play soccer.

"Many kids who are talented in soccer can't play in club and select soccer programs due to the cost," said Bimbo Brand Manager Cristina Torres. "These scholarships, in addition to our free soccer clinics, give kids a chance to expand their skills. Our consumers and retailers love promotions that benefit the youth in our communities. We are hoping that we can continue this promotion for years to come."

As part of the promotion, free soccer clinics will be provided for youth. The soccer clinics will be conducted by certified coaches and will include drills to work on skills such as head control and shooting with either foot. At each clinic participants and spectators can register to win an Elite Soccer Kit. The kit will include an official soccer ball, shin guards, a gift certificate for cleats, Bimbo T-shirt, branded socks and a branded duffle bag. Soccer clinics will be held in Dallas, Houston, Los Angeles, and Sacramento, CA.

"We are excited to team with Bimbo," said Apollo Coronado of the Houstonians Futbol Club, one of the participating soccer organizations. "These clinics are especially beneficial for kids who may not be able to afford additional instruction. Plus, it gives us an opportunity to assist theses kids in recommending programs and other avenues where they can further their soccer skills and love for the game."

In addition to the golden cards, consumers can also find free fun soccer fact cards, pop up soccer players and soccer fields in specially marked boxes of Bimbo products. These cards introduce players and parents to the game of soccer, and include information on rules, positions, and more. It's a fun way to familiarize yourself with the game of soccer before you step out on to the playing field.

"We want to open the game of soccer to everyone regardless of their level of experience," said Torres. "Consumers can collect many different cards in our products to have a fun way to learn more about the game. It's also fun for parents who may also not be familiar with soccer."

Consumers can pick up one of the specially marked Bimbo products for their chance to win a soccer scholarship. The Bimbo Bakeries USA Soccer promotion runs through June 17, 2011 or while supplies last. For more information and complete rules, please visit www.bimbousasoccer.com.

ABOUT BIMBO BAKERIES USA

In addition to Bimbo® brand of products, Bimbo Bakeries USA (BBU), which operates 34 bakeries in the United States, produces top brands such as Arnold®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Marinela®, Oroweat®, Stroehmann®, Thomas'®, and Tia Rosa,® through more than 8,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B de C.V., one of the world's largest baking companies with over 102,000 associates and operations in 17 countries throughout the Americas and China.

SOURCE Bimbo Bakeries USA



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