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2014

Binary Tree Exits Google Enterprise Partner Program

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NEWARK, N.J., Sept. 30 /PRNewswire/ -- Binary Tree, the world's leading provider of cross-platform messaging migration and coexistence solutions, announced today that it is dropping its business partnership with Google.  This means the suspension of all sales and marketing efforts for its CMT for Google Apps email migration product, and the exodus from the Google Enterprise Partner Program.  Binary Tree will redirect resources to focus completely on transitioning customers to Microsoft's on-premises and cloud based solutions for Microsoft Exchange and SharePoint.

"It's simply a matter of customer demand," stated Henry Bestritsky, Co-CEO of Binary Tree.  "The tremendous uptake we are seeing in the market for migrating to the Microsoft messaging and collaboration platform cannot be ignored.  And that includes moving to the cloud-based versions of these solutions like Microsoft's Business Productivity Online Suite (BPOS).  The customers we've talked to about moving to the cloud, regardless of their size, have told us that they don't want to move to an e-mail system that offers less functionality and decreases their end user's overall experience.  They are used to a full-featured user experience for e-mail, calendaring and collaboration, and won't compromise their user's productivity to save a few bucks.  Our goal is to focus our people, processes and technology on helping our clients and partners to transition to the optimal environment for their business value, and hands-down we feel that is the Microsoft platform."

Additional issues with Google were outlined by the General Manager of Binary Tree's operations in Europe, Stefan af Bjur.  Stefan stated that "the companies we have spoken to in Europe have specific requirements for privacy and security that haven't been met by Google's hosted solutions.  This is especially true of the multi-nationals with offices in Europe who have told me that they need these issues to be addressed and would also like to see a realistic roadmap from Google before even considering their cloud.  To date, Microsoft continues to be the preferred choice for cloud services from these types of companies, as shown by the recent decision of a global provider in transport and energy infrastructure based in France."

Binary Tree provides innovative software and solutions that help customers to reduce the costs and risks when migrating their messaging and collaboration systems to the Microsoft platform.  Whether customers are transitioning to Microsoft's on-premises solutions or their cloud-based hosted platform, the Binary Tree CMT suite of software, coupled with Binary Tree's proven methodology, has assisted customers large and small to make the move successfully.  Companies like Coca-Cola Enterprises, Gerber, Ingersoll Rand, JPMorgan Chase, and many more have chosen Binary Tree's suite of products to help them make the move to Microsoft.

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ABOUT BINARY TREE

Binary Tree is the world's leading provider of cross-platform messaging migration and coexistence software.  Since 1993, Binary Tree and its business partners have helped over 5,000 customers around the world to migrate more than 20,000,000 users.  Binary Tree's CMT suite of software products provides for the analysis of, and the coexistence and migration between, enterprise messaging and collaboration environments based on IBM Lotus Notes and Domino, and Microsoft Exchange and SharePoint.  Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions.  Binary Tree is a Microsoft Gold Certified Partner, an IBM Premier Business Partner, and a finalist for Microsoft's 2010 Notes Migration Partner of the Year award.  Binary Tree is headquartered in the New York metropolitan area with international offices in London, Stockholm, Singapore, and Sydney.  For more information, please visit us online at www.binarytree.com.

Binary Tree and CMT are trademarks of Binary Tree, Inc.  All other trademarks are the trademarks or registered trademarks of their respective owners.

SOURCE Binary Tree



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