BioElectronics Product Cited for "Most Innovative New OTC Product" From Leading UK-based Healthcare Marketing Publication
FREDERICK, Md., March 11, 2013 /PRNewswire/ -- BioElectronics Corporation (OTC Pink: BIEL), the maker of unique inexpensive, patented, anti-inflammatory pain reliever devices announced that the OTC Bulletin, the leading global trade publication for over-the-counter healthcare products has chosen its ActiPatch® Musculoskeletal Pain Relief Therapy as the first runner-up for the "Most Innovative New OTC Product."
"We are pleased that this award illustrates the progress our team is making outside the US to establish ActiPatch® as a safe over-the-counter alternative to drugs," said Rick Staelin, chairman of the board of BioElectronics and the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University. "ActiPatch® Therapy meets a critical need for safe pain relief and it is now gaining recognition outside of the US. We appreciate the opportunity to participate in the OTC Awards and we are eager to submit our Allay™ Menstrual Pain Therapy, Smart Insole™ Heel Pain Therapy and other new products next year."
The OTC Bulletin is widely recognized as the most comprehensive trade publication for the consumer healthcare market in more than 45 countries. ActiPatch® Therapy placed second after Boots Pharmaceuticals Non-Contact Thermometer product.
A panel of six independent over-the-counter marketing experts evaluated all twelve nominees from some of the world's leading pharmaceutical companies. One of the judges, Jerome Reinsten, former Director-General of the World Self-Medication Industry, remarked that ActiPatch Therapy was a "novel and previously unexplored route to topical pain therapy," while another judge felt the product range was an "ingenious way of providing pain relief."
The complete details on the award winners are available in the 2013 OTC Awards Supplement http://www.otc-bulletin.com/awards/pdfs/WinnersSupplement2013.pdf.
About BioElectronics Corporation
Drugs and heat patches provide temporary minimal pain relief by simply masking it but it always comes back. ActiPatch provides 5x better pain relief and is 100% safer than over-the-counter drugs. BioElectronics Corporation is an award winning medical device developer and manufacturer of advanced medical devices. Its products are ActiPatch® Therapy, for over-the-counter treatment of back pain and other musculoskeletal complaints, the Allay™ menstrual cycle pain therapy, and RecoveryRx™ for surgical procedures and wound care and HealFast® Therapy veterinarian line. The unique therapy delivery system, using patented technology, provides a cost-effective in-home option to reduce soft tissue pain and inflammation, and to accelerate healing. For more information, please see www.bielcorp.com.
SOURCE BioElectronics Corporation