Biometric Company NXT-ID, Inc. Announces CNBC Ad Campaign for Wocket™, its Next Generation Smart Wallet, to Start in May Wocket™ Ad Campaign to Roll Out Prior to the Marketing and Press Conference at the Plaza Hotel in New York May 28th
SHELTON, Conn., April 16, 2014 /PRNewswire/ -- NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market, announced today that it will be featuring its next generation smart wallet, Wocket™, designed to replace all the cards in your wallet in a CNBC ad campaign starting in May. The add roll-out will commence prior to the previously announced May 28th press conference and marketing event to held at the Plaza Hotel in New York City.
The ad campaign will focus on Wocket™'s launch and its potential to revolutionize the payment industry.
Wocket™ is a smart wallet in the same vein as the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.
Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business, contacts, coupon, and virtually any card can be protected on Wocket™. More than 10,000 cards, records, coupons, etc. and 100 voice commands can also be stored on Wocket™.
Mr. Gino Pereira, CEO of NXT-ID, Inc. said in regards to the upcoming ad campaign, "According to Travelers Insurance Company, 44% of all identity theft in the United States stems from a lost or stolen wallet. Approximately 12 million people a year fall victim to identity fraud. Wocket™ is the solution to this epidemic. Wocket replaces your existing wallet and stores all the cards that you own in a secure environment and utilizes one dynamic card to represent all your cards."
Starting dates and air times for the ad campaign on CNBC will be announced shortly. The May 28th event will introduce Wocket™, its new brand identity and marketing roll out.
Media and shareholders wishing to attend the May 28th event can email firstname.lastname@example.org.
Wocket Consumer FAQ:
"What is Wocket ™?
Wocket™ is a smart wallet. Like the smart phone and smart watch, NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices.
"What does Wocket™ do?
Wocket™ locks all of your private information in an electronic "vault", where only an authenticated owner can authorize access to the data. Thus, you can "lock it with Wocket™ in your pocket", protecting your private information from unauthorized access.
"What makes Wocket™ smart?
Wocket™ smart wallet protects all of your private information inside an electronic vault while reducing the number of cards in your wallet. Dynamic pairing for authentication and encrypted data transfer with other secondary devices along with a plethora of new, innovative features makes Wocket™ the smartest wallet ever devised.
"How is Wocket™ different from other smart card solutions?
Wocket™ is not a smart card - it is a smart wallet. Thus, it can communicate with smart cards, but is not limited in the number, type, or method of communication of private information that typically restricts the use of a smart card. Furthermore, Wocket™ is not dependent on proximity or any other external factors to secure and choose soft-cards containing private information.
"How is Wocket™ different from other digital wallet solutions?
Rather than replace a wallet as many "digital wallet" technologies attempt to do, we chose to improve the wallet. Unlike other digital wallet solutions that depend on connectivity to choose a payment account, Wocket™ does not depend upon the cloud to select or make a payment.
"Does Wocket™ require another device, such as a cell phone?
No. Although Wocket™ does not require any other peripheral for security or "proximity sensing", Wocket™ can authenticate with secondary devices prior to transaction as an additional step in security as well as utilize a Wocket™ app on other devices to select or manage a soft-card, all without revealing private information.
"How do I access my private information?
A combination of biometrics, personal PIN or pattern provides multi-factor security for your Wocket™. Once Wocket™ verifies your identity, you can simply select whatever soft-card or information you want from the touch screen display, or in some configurations, your voice command.
"How many cards can be securely stored on a Wocket™?
Up to 10,000 cards, records, coupons, etc. and up to 100 voice commands can also be stored on Wocket™. More can be supported with optional additional memory.
The full Wocket product FAQ is available to consumers and media at
Interested consumers can also sign up for product info and news alerts in anticipation of the product. Pre-ordering will be available following the May 28th event. http://www.thewocket.com/, http://www.wocketwallet.com/
About NXT-ID, Inc. - Mobile Security for a Mobile World
NXT-ID, Inc.'s (OTCQB: NXTD) innovative MobileBio™ solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices. The company is focused on the growing m-commerce market, launching its innovative MobileBio™ suite of biometric solutions that secure consumers' mobile platforms led by the Wocket™; a next generation smart wallet designed to replace all the cards in your wallet, no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval. http://www.thewocket.com/, http://www.wocketwallet.com/
Forward-Looking Statements for NXT-ID
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include statements herein with respect to the successful execution of the Company's business strategy. The Company's actual results could differ materially from those anticipated in these forward- looking statements as a result of various factors. Such risks and uncertainties include, among other things, our ability to establish and maintain the proprietary nature of our technology through the patent process, as well as our ability to possibly license from others patents and patent applications necessary to develop products; the availability of financing; the Company's ability to implement its long range business plan for various applications of its technology; the Company's ability to enter into agreements with any necessary marketing and/or distribution partners; the impact of competition, the obtaining and maintenance of any necessary regulatory clearances applicable to applications of the Company's technology; and management of growth and other risks and uncertainties that may be detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.
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SOURCE NXT-ID, Inc.