NEW YORK, Feb. 22, 2017 /PRNewswire/ -- Birchbox, a leading beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon's Southern-inspired lifestyle brand, to curate its March box experience. In honor of women's history month, the "Pretty Mighty" themed collaboration features high-performing beauty products and a box design inspired by playful prints from the Draper James spring collection.
"We are so excited to team up with Birchbox, another dynamic, female-founded company, to celebrate Women's History Month," said Reese Witherspoon. "We had a lot of fun putting the box together to honor all of us - mothers, sisters, friends, daughters and coworkers - as the powerful women that we are."
The "Pretty Mighty" box features five deluxe samples of Reese's power products: Benefit Cosmetics The POREfessional Face Primer to help makeup stay put all day, R+Co Dallas Thickening Spray (because big, voluminous hair embodies the spirit of Southern living!), Clarins Hydra Essential Silky Cream for a luxurious dose of SPF, ARROW Boost Color Enhancing Lip Balm which adjusts to your unique pH to create a just-for-you hue, and Davines OI All in One Milk plus OI Shampoo + Conditioner to nourish and detangle strands. Anyone who signs up for Birchbox between February 24 - March 24 can opt to receive this as their first box, while supplies last. Current Birchbox subscribers can opt to receive this featured box in March in lieu of their regular assortment of personalized samples.
"We built Birchbox to make it easier and more fun for busy women to discover beauty. That mission drives us every day, but March is an especially important time for us to honor, support and empower women," said Katia Beauchamp, Birchbox cofounder and CEO. "Reese Witherspoon is an inspiration and role model to all of us; she is a multi-talented badass and founder of Draper James, a brand we love because it embodies a confident and feminine woman. We're so proud to partner with them
In addition to the subscription, customers can also purchase a limited-edition Birchbox + Draper James box of multi-tasking, powerhouse products. The "Power Beauty" box features a mix of full-size and travel-size beauty essentials plus two exclusive lifestyle items from Draper James - a large, gold-accented makeup pouch for on-the-go touch-ups and a trinket tray. The beauty products include a luxe treatment gel from Sunday Riley that transforms into a toner, a hydrating lipstick by Lipstick Queen in a works-with-everything red, a Ouai Treatment Mask, Living Proof Restore Instant Protection and Smashbox Indecent Exposure Mascara, among others. It launches on March 6 and will retail for $58 (a $178 value!) exclusively at Birchbox.com and the Birchbox Soho store.
Visit birchbox.com/BBxDJ and subscribe by March 24 to get the box curated by Draper James and Reese.
*Press samples available upon request
Founded in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of personalized samples with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty, grooming and lifestyle brands are available on Birchbox's e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally, and in 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has more than 1 million subscribers and operates in six countries, including France, Spain, UK, Ireland and Belgium. Birchbox is headquartered in New York City. To learn more, visit www.birchbox.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.
About Draper James
Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The website launched a direct-to-consumer business in May 2015 followed by its first brick-and-mortar stores in Nashville and Dallas (2015 and 2016 respectively). Designed in-house, the collection consists of ready-to-wear, accessories, and home décor. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.
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