BIRMINGHAM, Mich., April 18, 2016 /PRNewswire/ -- On Saturday, April 23rd, Darakjian Jewelers and dolce MODA will be hosting a roaming fashion show on the streets of downtown Birmingham, showcasing Rebecca, an Italian jewelry line for women, as well as spring fashion trends for men. Proceeds from sales at both retailers will benefit Detroit Garment Group, a non-profit organization cultivating education and economic development opportunities for Michigan's fashion community, as well as cut and sew manufacturers of all industries.
"We are excited to collaborate with dolce MODA on this event," said Ara Darakjian, president of Darakjian Jewelers. "We've put together a live and interactive experience, bringing fashion and jewelry out of our stores and onto the streets…who wouldn't love that?"
Beginning at 11:30am on April 23rd, twenty models, ten male and ten female, will walk the streets of downtown Birmingham between Darakjian Jewelers on Willits Street and the new dolce MODA location on Maple Road, wearing the latest fashions from both retailers. Passersby are encouraged to interact with the models throughout the day, as a total of 80 swag bags will be given away, with four bags containing certificates for Rebecca jewelry pieces from Darakjian Jewelers valued at $250 each and four bags containing certificates for menswear from dolce MODA valued at $225 each. Recipients of the swag bags must visit both retailers to determine the value of their gift bag.
Currently, and through the day of the event, Rebecca jewelry is being worn by select stylists at 6 Salon (Birmingham location only), Luigi Bruni, FIGO Salon, and Antonino Salon & Spa as preview to the main event on the 23rd.
"We are thrilled for the opportunity to support the Detroit Garment Group," said Jenny Ouliguian, owner of dolce MODA. "The event fortuitously coincides with the opening of our new location in downtown Birmingham, where we are proud to showcase the latest of our curated, exclusive menswear collection."
Live updates the day of the event can be found on Instagram by following Darakjian Jewelers (@DarakjianJewelers) or dolce MODA (@dolcemoda).
Darakjian Jewelers is located at 101 Willits St. and dolce MODA is located at 323 E. Maple Rd, both in downtown Birmingham, Michigan. For additional information on Darakjian Jewelers and dolce MODA, visit www.darakjian.com and www.dolcemoda.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/birmingham-retailers-to-host-pop-up-street-fashion-show-benefitting-detroit-garment-group-300253007.html
SOURCE Darakjian Jewelers