BISSELL's White Sock Test Helps Carpets Come Clean From Hidden Dirt Contest Encourages Consumers to Share Results to Win a Home Makeover
GRAND RAPIDS, Mich., April 16, 2012 /PRNewswire/ -- Winter has passed and spring has sprung, but no matter how many times you've vacuumed, traces of all that holiday cheer and indoor fun are still nestled deep in your carpet. To educate Americans of this little-known reality, BISSELL Homecare, Inc., today launched its second White Sock Contest, encouraging Americans to check the state of their carpet for a chance to win a $15,000 home makeover and experience the good feeling of a deeper clean.
BISSELL introduced the White Sock Test in 2011 to address the fact that many Americans don't deep clean their carpets because they mistakenly believe that vacuuming alone will keep them dirt-free.* Building on last year's success, BISSELL's 2012 White Sock Contest seeks to open even more consumers' eyes to the residual dirt hiding out in the high-traffic parts of their home.
Just as the iconic white glove test instantly detects dust on hard surfaces, BISSELL's White Sock Test exposes the unseen dirt lurking in carpets. It's a simple, at-home test that helps consumers see for themselves that vacuuming alone isn't enough to thoroughly clean carpets.
"BISSELL is committed to educating consumers about the importance of incorporating deep cleaning into routine carpet care," said Truxton Wildes, associate director of deep cleaning marketing for BISSELL. "We wash our clothes and bedding without second thought, but we often forget our carpets need a little extra cleaning attention too. The White Sock test is BISSELL's way of reminding Americans why they should deep clean at least twice a year."
To take the White Sock Test, simply don a damp, clean white sock and twist your foot into a high-traffic carpeted area in your home for 30 seconds. Afterward, the dirt in the carpet will be dramatically revealed on the bottom of the sock. Regular deep cleaning with a system like BISSELL's Lift-Off® Deep Cleaner means white socks stay cleaner, carpets can last longer and residual dirt is removed.
Through June 10, consumers can upload photos of their own White Sock Tests to BISSELL's contest page on Facebook for a chance to win a $15,000 home makeover. They can also return to the page daily for a chance to instantly win a BISSELL cleaning product or a $25 Visa gift card. For more details, visit www.whitesocktest.com.
About BISSELL Homecare, Inc.
A 136-year-old company, Grand Rapids, Mich.-based BISSELL Homecare, Inc. is the top-selling brand in floor care appliances in North America,** with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare-floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
* BISSELL Deep Cleaning H&P, March 2010
** Based on NPD sales data
SOURCE BISSELL Homecare, Inc.