NAPLES, Fla., Feb. 19, 2016 /PRNewswire/ -- BistroMD, the leader in home diet meal delivery, announced a licensing partnership today with Fitness Icon Denise Austin to create a branded meal-delivery program. The program is a natural extension of bistroMD's mission to empower people to lose weight while eating great tasting, nutritious foods, and blends with Denise's healthy lifestyle philosophy. This partnership will help consumers achieve their goals of greater health, better fitness and weight loss.
Launching this week, the meal program will be available for delivery throughout the U.S. and will offer real food, prepared by bistroMD's chefs and delivered weekly. Each meal in the Denise Austin Program will feature quality protein, be low in sodium and fat, and will not contain added MSG, or simple carbohydrates. Consumers can choose from Denise's three specialized diet plans including: Weight Loss, Gluten Free, or Diabetic, and pick their meals within each plan and set their preferences for weekly menus. The meals are conveniently delivered right to consumers' doors and are a hassle-free way to enjoy great-tasting, healthy meals.
BistroMD is consistently ranked number one in diet meal delivery, and was named the Best Meal Delivery Diet of 2013 by the independent review site DietsInReview.com. It is the company's passion to provide gourmet meals in the comfort and convenience of consumer's own homes. BistroMD was founded by Caroline J. Cederquist, M.D. and her staff of registered dietitians and chefs who work to create and deliver healthy, balanced weight loss meal delivery plans to meet individual needs. Each meal is prepared using only the freshest ingredients, so that quality and taste are never sacrificed.
"This partnership is the perfect fit, as bistroMD is passionate about food and Denise Austin is passionate about helping others to live a fulfilled, healthy and happy life. Our balanced philosophies and healthy approaches to lifestyle changes are the ideal fit and our delicious weight loss meals will make a difference for many," said Dr. Caroline J. Cederquist, founding physician of bistroMD.
Denise Austin with over 30 years as a fitness and health mentor, and more than two-dozen best-selling books and fitness videos, is a powerful voice and inspiration to millions of adoring and loyal fans. In early 2015, Denise Austin launched a new website and her 10 Week 360° Plan – an online membership program that helps consumers lead a healthy lifestyle.
As one of the earliest fitness television personalities and the original fitness celebrity, Denise and her products have made an enormous impact on the lives of millions of her devoted fans.
About the partnership, Denise Austin said, "My meal delivery program includes a diverse range of foods and flavors that will keep people looking and feeling their best! I am so excited to partner with bistroMD, a great company that has teamed up with me in helping people achieve better health, fitness and weight loss. One of the keys to weight loss success is the food we eat, and it's so much more than just calories, carbs and fat. The reality is that people have to enjoy what they eat in order to stick with a healthy diet plan. The best part of all is that is quick, easy, delicious and healthy… best for a mom like me."
The programs will be available for sale at www.DeniseAustinDiet.com.
The partnership with bistroMD was sourced and enabled through Denise Austin's exclusive licensing agency, Perpetual Licensing.
Headquartered in Naples, Florida bistroMD provides access to healthy, convenient meals that are nutritionally balanced and delivered to your door. BistroMD was created by Caroline J. Cederquist, M.D., and her husband and company CEO, Edward Cederquist. The bistroMD team is passionate about food. They proudly serve the same quality, natural food they eat at their own dinner tables & combine that with the science of healthy weight loss. For over 10 years, they have inspired thousands to feel empowered to take ownership of their future and lead a healthier lifestyle, while making a positive transformation to live life well. BistroMD offers diet programs nationwide including plans for special dietary needs such as Gluten Free, Heart Healthy, Diabetic, and Low Sodium Diets. Their talented chefs expertly prepare meals by taking care of nutrition, shopping, & cooking so dieting is convenient for their members. Additionally, the bistroMD program has a Menopause program, and the brand recently founded www.SilverCuisine.com, an industry leader focusing on Senior Nutrition and delivering meals for 50+ to help them retain their independence as they age.
About Denise Austin
During more than 30 years as a health and fitness mentor, Austin has sold more than 25 million exercise DVDs. Her enormous number of sales led to her 2003 induction into the Video Hall of Fame. Austin is author of over a dozen best-selling books. The most recent release is Side Effect Skinny: Denise Austin's Fat-Blasting Diet. On television, Austin has created a loyal audience with her two major television shows: Getting Fit, which ran for 10 years on ESPN and continued on under the new name Denise Austin's Daily Workout when it moved to the Lifetime Television Network. Austin appeared in Daily Workout and a second show, Fit & Lite, for 14 years on Lifetime. In 2012, she launched her exercise equipment line Forever Fit, a collection of 33 fitness products made exclusively for Rite Aid and sold at 4,600 Rite Aid stores nationwide. Additionally, she also has served two terms on the President's Council on Physical Fitness and Sports.
About Perpetual Licensing
Perpetual Licensing is a leading licensing agency dedicated to helping clients leverage brand equity by creating strategic product extensions. Based in New York and Los Angeles, Perpetual's team is comprised solely of marketing and licensing professionals, each with more than 20 years' experience. Founded in 2004, Perpetual's brand licensing experts build merchandise licensing programs for forward-thinking brand owners seeking to license-out their brands and trademarks, as well as for category-leading manufacturers looking to license-in, or acquire brand licenses. For more information, please visit www.perpetuallicensing.com.