Bitly Breaks Down the Silos of Omnichannel Data with New Solution for Marketers

Campaigns, Part of Bitly Brand Tools, Helps Marketers Build, Manage and Measure Campaigns Across Channels

Nov 17, 2015, 09:00 ET from Bitly

NEW YORK, Nov. 17, 2015 /PRNewswire/ -- Bitly, the link management platform, today announced Bitly Campaigns, a new product designed to help marketers build, manage and measure the success of omnichannel campaigns in a single dashboard. As part of Bitly Brand Tools, Campaigns breaks down the silos of data from across different channels and provides marketers with comprehensive, real-time insights that they can use to optimize the performance of their campaigns and improve overall customer experience.

"Bitly has always been focused on empowering marketers to provide the best possible customer experience, but we know it's getting harder to communicate effectively due to the growing number of customer touch points," said Matt Thomson, Chief Product Officer at Bitly. "We're in a unique position to solve this omnichannel dilemma for marketers because links are the basis for all customer interaction, giving Bitly unmatched insight into how consumers engage with content across the web and mobile. We shorten and provide intelligence on almost one billion new links every month, and that click data is vital to marketers looking to understand which channels appeal to customers and which devices customers use when interacting with a brand."

Recent research shows that marketers continue to struggle with implementing omnichannel campaigns because customer data is spread across so many different sources.  Bitly Campaigns provides an answer to this struggle.

With Campaigns, Bitly Brand Tools customers can now create links for all campaign channels at once , from social media to email, SMS, and beyond, and easily understand how that campaign performs across every channel with real-time click data. Marketers previously had to keep track of omnichannel campaign links in the ever-dreaded Excel and measure their success in separate platforms. Bitly Campaigns streamlines the workflow by enabling marketers to:  

  • Save time by creating links for all campaign channels at once without Excel.
  • Improve digital campaign performance by comparing paid, earned and owned channels side by side in real-time.
  • Deliver better customer experience by understanding which mobile devices customers use to access content across all channels.

For more information regarding Bitly Brand Tools and its new solution Campaigns, please visit www.bitly.com/pages/tour.

About Bitly
Bitly's freemium software platform helps the world's leading brands deliver and measure their efforts across all marketing channels. Through the power of the link, Bitly connects customers to the best digital experience possible, harnessing functionality like branded short links, mobile deep linking and omnichannel analytics to provide a complete marketing solution that drives customer experience.

Bitly processes more than 10B clicks each month across the world. The company is headquartered in New York City, with additional offices in San Francisco and Denver. Brands like IBM, eBay, GE, BuzzFeed and more rely on Bitly as their universal link management platform. To learn more about how Bitly helps companies measure and optimize their marketing efforts, please visit www.bitly.com.

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