NEW YORK, April 20, 2016 /PRNewswire/ -- Bitly, the world's leading link management platform, today announced that the company's Deep Links product now supports Universal Links and Android App Links, which are the new standard for mobile deep linking on iOS and Android platforms. Through the updated functionality, Bitly customers can now configure their links to support Universal Links and Android App Links, connecting mobile users directly to an installed app while still capturing all of Bitly's click data from across the web and mobile.
"Enabling support for Universal Links and Android App Links is a natural evolution for Bitly Deep Links, our enterprise offering, as we continue to arm mobile and digital marketers with the best tools for drive app re-engagement and app installs," said Matt Thomson, Bitly's Chief Product Officer. "This expanded functionality will provide our 1,000 plus customers with the ability to deliver a seamless user experience while maintaining workflow and gaining powerful analytics."
Bitly's Deep Links product, launched in 2015, empowers marketers to take control of the user experience. Bitly's unparalleled, flexible offering serves customers with varying technologies, regardless of the mobile deep linking standards that they enforce. By using the solution, customers receive a comprehensive cross-device look at performance across channels on mobile app, mobile web, tablets and desktop.
Marketing teams leveraging Bitly can focus on driving performance across channels rather than investing time dealing with technical hurdles of all the various platforms. Click by click, Bitly's support of the new mobile deep linking standards continues to direct users to the right place, keeping the organization's workflow in sync.
"User experience continues to drive more people into apps on their mobile device and there's been a 63 percent increase in time spent in apps on mobile devices over the past two years according to data from Nielsen. Universal Links and Android App Links are a direct reflection of those trends and we aim to make it even easier and faster for developers to improve the consumer journey on mobile platforms," added Thompson.
Bitly's software platform helps the world's leading brands deliver and measure their efforts across all marketing channels. Through the power of the link, Bitly connects customers to the best digital experience possible, harnessing functionality like branded short links, mobile deep linking and omnichannel analytics to provide a complete marketing solution that drives customer experience.
Bitly processes more than 10B clicks each month across the world. The company is headquartered in New York City, with additional offices in San Francisco and Denver. Brands like IBM, eBay, GE, BuzzFeed and more rely on Bitly as their universal link management platform. To learn more about how Bitly helps companies measure and optimize their marketing efforts, please visit www.bitly.com.
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