The Wilmington-based coffee company known for championing inclusion shares kindness and caffeine with veterans, hospital staff, and first responders.
WILMINGTON, N.C., Nov. 5, 2025 /PRNewswire/ -- Bitty & Beau's Coffee, a company known for being "a human rights movement disguised as a coffee shop," is inviting communities across the country to take part in its new initiative, "Share the Good."
Join the movement: Bitty & Beau's encourages everyone to help spread kindness this month:
Bitty & Beau's Coffee delivers new Ready to Drink beverages to Wilmington Fire Department
Post your own acts of gratitude on social media
Tag your photos and videos with #ShareTheGood
Support the mission by purchasing Bitty & Beau's new ready-to-drink coffees in shops or online at www.bittyandbeauscoffee.com
In honor of Veterans Day, the Wilmington team —which includes employees with intellectual and developmental disabilities—launched the "Share the Good" campaign by delivering surprise coffee drops to local heroes across the city.
Stops include:
Wilmington VA Clinic
Novant Health New Hanover Regional Medical Center
Wilmington Fire Department
Team members shared Bitty & Beau's new ready-to-drink cans — Beautanical Cold Brew and Itty Bitty Shandy — along with smiles and handwritten notes of appreciation.
"At Bitty & Beau's Coffee, we believe in the power of kindness and gratitude! With our 'Share the Good' campaign, we're thrilled to deliver our delicious ready-to-drink coffee, including our new Beautanical Cold Brew and Itty Bitty Shandy, to the incredible veterans, hospital staff, and first responders in Wilmington," said Amy Wright, co-founder. "It's our way of showing appreciation and spreading joy while making it easier than ever for everyone to Buy Ready to Drink Coffee Online and share a moment of goodness."
"These new drinks represent everything our brand stands for—freshness, optimism, and connection," added Ben Wright , co-founder. "When our employees deliver them to people who serve others, it's a reminder that inclusion fuels good in every community."
About the New Drinks
Beautanical Cold Brew — a uniquely crafted spin on lavender cold brew — subtly floral, perfectly smooth, and refreshingly bold.
Itty Bitty Shandy — a light roast coffee brightened with lemonade, a crisp citrus-forward refreshment inspired by the classic Arnold Palmer.
Available at Bitty & Beau's Coffee locations nationwide and online at bittyandbeauscoffee.com .
The "Share the Good" campaign will continue throughout November, encouraging others to celebrate everyday heroes and create moments of kindness in their own communities.
Founded in Wilmington, North Carolina, Bitty & Beau's Coffee was created by Amy and Ben Wright to show the world what's possible when people with disabilities are valued and included. Named after their two youngest children, both born with Down syndrome, the company has grown from one shop into a national movement—with Coffee Shops and Mobile Cruisers across the country—employing hundreds of people with intellectual and developmental disabilities and redefining what inclusion looks like in the workplace.
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