SAN FRANCISCO, June 5, 2014 /PRNewswire/ -- Bizo, the global leader in business audience marketing, today announced that Bizo Multi-Channel Nurturing for Oracle Eloqua, Oracle Marketing Cloud's B2B multi-channel campaign management, has won an SIIA CODiE Award for Best Marketing Automation Solution.
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Bizo Multi-Channel Nurturing for Eloqua as its 2014 CODiE Award winner for Best Marketing Automation Solution. An SIIA CODiE Award win is an especially prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined 125 finalists. SIIA members then reviewed the finalists and voted to select this year's CODiE Awards Winners.
"By partnering closely with the Oracle team, we have now broken through previous boundaries in the realm of always-on prospect nurturing, putting the B2B marketer in a position to impact the business like never before," said Russell Glass, CEO of Bizo. "Winning the 2014 CODiE Award for Bizo for Oracle Eloqua further validates the strength of our offering and the value of our integration with the industry's leading marketing cloud platform."
Bizo for Oracle Eloqua allows marketers to easily integrate online display and social media advertising into their marketing automation efforts. Joint customers use the solution to reach and engage known prospects beyond the inbox, as well as intelligently nurture their anonymous website traffic for the first time. By synchronizing display and social ads with their existing nurture programs, B2B marketers can increase lead velocity, website conversions, and ultimately revenue contribution.
"The Oracle Marketing Cloud enables marketers to engage with their customers and prospects across the entire lifecycle, based on their digital body language," said Kevin Akeroyd, General Manager and Senior Vice President of the Oracle Marketing Cloud. "Partnering with Bizo helps our clients deliver personalized engagements across social and display as a part of their multi-channel campaign, making their investment in these channels more targeted and increasing return on their marketing program spend."
Since made generally available in October of 2013, Bizo for Oracle Eloqua has seen rapid adoption and strong results across client organizations, including Avid, DocuSign, Alcatel, Cetera Financial, Concur, Sage Software, Covidien, Hoovers, HCI, Juniper Networks, Rockwell Automation and more.
"SIIA's 2014 Software CODiE Award winners' have some of the most innovative, high-impact software products and services in the market," said SIIA Vice President for the Software Division, Rhianna Collier. "We congratulate all of this year's CODiE Award winners and thank them for the contributions they have made to the software and services industry."
For more information about the CODiE Awards, visit http://www.siia.net/codies.
B2B marketers use Bizo to reach their target prospects, and intelligently nurture them until they're ready to buy. Based on proprietary data management and targeting technology, the Bizo Marketing Platform enables precise and measurable B2B multi-channel marketing programs. The company has earned the confidence of SMB brands and enterprise clients including AMEX, Mercedes Benz, Zuora, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to get the right message in front of the right people, wherever they travel online. For more information on Bizo, or for a free look at the business demographics of your website audience, visit http://www.bizo.com.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 700 leading software and information companies.
The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.