SAN FRANCISCO, Dec. 4, 2012 /PRNewswire/ -- Bizo, the global leader in business audience marketing, today announced the publication of "Building a B2B Brand Online for Dummies," a book designed specifically to help B2B marketers develop and cultivate a B2B brand online through advertising, social media, and audience targeting strategies. The book is part of the "For Dummies" reference series published by John Wiley & Sons and is now available in both print and eBook format.
Topics covered in the book include:
- Why branding matters in the B2B landscape;
- The role that branding plays throughout the marketing funnel;
- How to take advantage of online tactics such as display advertising and retargeting to keep a brand in front of the right audiences and convert prospects into customers;
- How to integrate B2B branding efforts into cross-channel social media strategies—from Twitter, LinkedIn and Facebook to a corporate blog;
- The best metrics and attribution models to use when measuring brand impact.
The book leverages the expertise and insights Bizo has gained through its work with more than 600 B2B companies, such as UPS, AMEX, Microsoft, and Salesforce.com. Bizo helps B2B brands engage with its audience of more than 100 million professionals around the world, including more than 85 percent of the U.S. business population. The company also recently launched a news and community website, Digital Marketing Remix, which aims to keep B2B marketing executives up-to-date on digital marketing news, trends, and best practices. Both the website and the "For Dummies" book are part of Bizo's continued effort to provide B2B marketers practical guidance, insights, and best practices, particularly as the digital marketing landscape rapidly evolves.
"An effective B2B branding strategy is critical to increasing awareness, building trust, and staying top of mind at every stage of the sales and marketing funnel," said David Karel, VP of marketing for Bizo. "Whether you're a B2B marketer just starting to rev up your company's marketing engine, or a marketing pro looking for new ways to optimize your current program mix, 'Building a B2B Brand Online for Dummies' will help take the impact of your marketing effort to a new level."
To download "Building a B2B Brand Online for Dummies," compliments of Bizo, please visit: http://bizo.me/FviVJ.
Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by a Bizo audience of more than 100 million professionals around the world, including more than 80% of the U.S. business population, the Bizo Marketing Platform (BMP) can precisely target business people wherever they travel online by demographic criteria such as job function, seniority, industry, company size and more. Large global brands and SMB marketers alike also use BMP to increase awareness, nurture and convert existing audiences from their websites, social channels, and their prospect databases. More than 600 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS use Bizo to target their B2B display and social marketing programs to the business professional audience.
For more information on Bizo, or for a free look at the business demographics of your website audience, visit www.bizo.com.