Bizrate Insights releases latest consumer pulse on display advertising
-Display retargeting ads remind consumers to reconsider and purchase-
LOS ANGELES, July 9, 2012 /PRNewswire/ -- In a recent study on display advertising by Bizrate Insights, 85% of online consumers had a positive or neutral attitude toward display retargeting ads – a big win for the ecommerce and display retargeting industries. 25% of online consumers reported liking retargeted display advertising, selecting that they "like it because the ad reminds [them] of what [they] were looking at previously" according to this latest research from Bizrate Insights. The study also finds that women are slightly more receptive than men to retargeted ads.
"Display retargeting is an effective way to reengage with customers who have shown a direct interest in specific products," remarks Hayley Silver, Vice President, Bizrate Insights. "Our recent study shows that when executed correctly, many consumers find display retargeting to be a useful and convenient way to find their way back to the sites and products they intended to revisit and purchase."
Read more about the study's latest insights on Display Advertising by viewing the full report here.
About the Study
The 2012 Display Advertising Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 5,343 online buyers from March 29– April 3, 2012.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers. Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web's largest search engines to help drive conversion and traffic. Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and non-buyer survey and reporting products.
For more information, please contact:
Vice President, Bizrate Insights
SOURCE Bizrate Insights
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