Bizrate Insights Releases Latest in Series of Studies on Social Media and Shopping - Too many posts can land your brand on the social network chopping block -
LOS ANGELES, Feb. 28, 2012 /PRNewswire/ -- 62% of online buyers have "unfollowed", "unliked" or "turned off" people, groups, or companies from their social network, according to the latest research from the Social Media Flash Surveys from Bizrate Insights. Too many posts and irrelevant content are two of the top reasons for why brands get the axe. However, online buyers are very receptive to shopping information shared by friends and family via social media. 47% agree that "likes" or links to products/retailers made by friends are a "great way to discover new products, brands, trends or retailers" and 17% "have bought something based on a friend's post."
"The latest findings show that while social media is used by some as a place to discover and share products and brands -- shopping is the third most popular social media activity among online buyers -- it is still primarily a place for connecting friends, families, and ideas," remarks Eileen Tan, Director Marketing, Bizrate Insights. "However, these findings should not discourage retailers from sharing. Rather, it should encourage retailers to think strategically about how each of their social media messages fits into the broader landscape of their customers' lives and interests. Be relevant and create great content for your customers. It's not just about being present. The goal should be developing a longer term conversation and sharing posts that your customers will find compelling, newsworthy, and ultimately share-worthy."
View the full series of reports from the Bizrate Insights Social Media Flash Surveys.
About the Survey
The Bizrate Insights Social Media Flash Surveys are designed to continually pulse consumer sentiment as it relates to social media and shopping. Surveys are conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from over 10,000 online buyers from August - September, 2011.
Bizrate Insights provides free, independent surveys for online retailers. For over 10 years, Bizrate Insights has helped retailers listen to their customers and achieve their end goal of growing sales and consumer loyalty. The Bizrate Insights customer feedback and ratings platform provides retailers a fast and measurable way to track customer experiences, resulting in insights, action, conversion, and customer loyalty. Visit http://bizrateinsights.com to learn about our free and paid buyer and non-buyer survey and reporting products.
SOURCE Bizrate Insights