NASHVILLE, Tenn., May 3, 2016 /PRNewswire/ -- BKON Connect, Inc., creator of the first proximity marketing platform to offer consumers direct access to content about nearby things and services through both apps and browsers, was named to the 2016 Cool Vendor list for Mobile and Wireless by research firm Gartner, Inc.
Gartner's report identifies five mobile solution companies as innovative, impactful and intriguing.
"We're flattered to be a Cool Vendor," said BKON CEO Richard Graves. "We consider it additional validation of our PHY.net platform, which simplifies mobile interactions and the management of those interactions."
In addition to the PHY.net platform, BKON makes Bluetooth® Low Energy beacon hardware that comes preconfigured for the Eddystone™-URL (Physical Web) protocol. This open beacon format from Google extends the core superpower of the Web – the URL – to everyday physical objects. Using Physical Web browsers, such as Chrome, Opera, BKON Browser, or any PHY.net enabled app, people can easily interact with nearby Physical Web-enabled objects.
PHY.net gives marketers control of Physical Web interactions that guide consumers from awareness and initial engagement, to managed loyal relationships. It enables them to use a single beacon to offer public content to casual consumers through browsers like Chrome, and a premium version of content to loyalty app users. Companies can enable existing apps with Physical Web functionality using PHY.net's Physical Web Software Development Kit (phySDK).
PHY.net dramatically reduces beacon deployment costs, simplifies content administration and improves cross-promotion opportunities. With active pilots in more than 40 countries, PHY.net can be adapted to incorporate other mobile engagement technologies like mDNS and NFC.
About BKON and PHY.net
BKON® Connect, Inc., (https://bkon.com) is an Internet of Things (IoT) company that provides a powerful Mobile Engagement Solution: beacon hardware, the PHY.net Physical Web Platform, which allows intelligent, remote control of context and content and the Physical Web Software Development Kit (phySDK), which connects existing apps to the Physical Web.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Cool Vendors in Mobile and Wireless, 2016, Leif-Olof Wallin, Nick Jones, Katja Ruud, Vishal Tripathi, Tim Zimmerman, Mike Gotta, 20 April 2016
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SOURCE BKON Connect, Inc.