Black Enterprise Business Report to Premiere on NBC Nonstop Network
Business news weekly adds markets in New York, Dallas-Fort Worth, San Francisco, Miami and San Diego beginning February 12, 2012
NEW YORK, Feb. 7, 2012 /PRNewswire/ -- Black Enterprise Business Report, the half-hour nationally syndicated television program that spotlights successful African American power players and business executives, will add five new NBC digital broadcast stations to the show's growing affiliate list beginning February 12, 2012. The new market clearances added via the NBC Nonstop Network include KNSD-DT in San Diego; KNTV-DT in San Francisco; KXAS-DT in Dallas-Fort Worth; WNBC-DT in New York; and WTVJ-DT in Miami. Black Enterprise Business Report already airs on NBC's Nonstop Network in the Chicago, Los Angeles, Philadelphia and Washington, D.C. markets.
"We are delighted to partner with NBC-owned stations across the country in carrying Black Enterprise Business Report," said BLACK ENTERPRISE President & CEO, Earl "Butch" Graves Jr. "The addition of our program to their digital Nonstop line-up is a decisive move to reach the nearly 38 million African Americans in this country who are vastly underserved by current mass media. The NBC-owned stations understand this dynamic, growing population is hungry for original programming and targeting this demographic will diversify their audience and expand their overall appeal to both audiences and advertisers alike."
"The addition of Black Enterprise Business Report to our Nonstop line-up is an exciting opportunity to expand the offerings we provide and connect with more viewers in our markets," said Meredith McGinn, Vice President of Local Programming for NBC Owned Stations. "We are excited to enhance our line-up with such an interesting program."
Now reaching 99% of U.S. black households airing in 210 total cable network markets and on 64 broadcast stations nationwide, Black Enterprise Business Report, hosted by Caroline Clarke, stands as the only business news and executive lifestyle program to highlight successful African Americans. The program offers an unduplicated mix of one-on-one Power Player interviews with top black corporate executives, Wealth for Life discussions on personal finance, Entrepreneur of the Week profiles of successful small business owners, and Executive Style featuring the hottest lifestyle trends and luxury living for today's consumer.
Launched in 2003 by New Millennium Media Partners, L.L.C., Black Enterprise Business Report is a joint venture between Chicago-based Central City Productions and Earl G. Graves Ltd, parent company of BLACK ENTERPRISE magazine. In addition, New Millennium also produces Our World with Black Enterprise, a half-hour nationally syndicated program focused on African American entertainment and urban lifestyle.
SOURCE BLACK ENTERPRISE
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