Black Friday 2010: PriceGrabber.com® Announces Most Popular Products, Deepest Discounts, and Shopping Times

LOS ANGELES, Nov. 27, 2010 /PRNewswire/ -- PriceGrabber.com®, a part of Experian, revealed today that retailers gave deep Black Friday discounts in popular product categories, such as Combo TVs, Power Tools, and Computer Flat Panel/ LCD Screens.  Popular products for Black Friday 2010 included the Lenovo® Notebook, Apple® iPhone™ 4 Smartphone, and the HP® Mini 110-1144NR Netbook. PriceGrabber also found on Black Friday big-ticket items such as electronics, computers and cameras were particularly popular on its iPhone app.  

An earlier survey by PriceGrabber revealed that more than one in three holiday shoppers (36 percent) are using their mobile device for shopping-related activities this holiday season. Of these mobile shoppers, 32 percent were planning to shop from their mobile phone on Black Friday.

PriceGrabber's iPhone Shopping App Data:

Top 10 most popular Black Friday products visited on PriceGrabber's iPhone shopping app (PriceGrabber iPhone app data)

1. Apple® - iPad™ WiFi 64GB Tablet
2. Samsung™ - LN32C350 32" LCD TV
3. Samsung™ - UN55C8000 55" LCD TV
4. Apple® - iPad WiFi 16GB Tablet
5. Sony® - Bravia KDL-46EX700 46" Widescreen LCD TV
6. Canon® EOS Rebel T2i Digital SLR Camera (18MP & 15.1)
7. Sony® - Bravia KDL-40EX400 40" Widescreen LCD TV
8. Apple® iPod™ touch 4th Generation – 32GB Media Player
9. Acer® - Aspire One 531h-1729 Black Netbook
10. Canon® - Powershot SD1400 IS Point and Shoot Digital Camera

Top 5 most popular Black Friday categories visited on PriceGrabber's iPhone shopping app (PriceGrabber iPhone app data)

1. Electronics
2. Computers
3. Cameras
4. Appliances
5. Toys

"Over the past year, PriceGrabber has been dedicated to driving innovation based on the needs of its shoppers. One of our proudest new developments has been the creation of the PriceGrabber mobile platform which includes apps for the iPhone, iPad and Android," said Laura Conrad, president of PriceGrabber. "One might think that shoppers could be slightly intimidated when it comes to shopping for big-ticket products such as computers and appliances, from a mobile phone.  Saving money was clearly a great motivator on Black Friday when it came to consumer adoption of innovative technology."

PriceGrabber.com Website Data:

Most popular Thanksgiving and Black Friday shopping times on PriceGrabber.com

• On Thanksgiving, there was a massive surge in online traffic between the hours of 6am and 11am PT, then again at 7pm PT in preparation for Black Friday shopping
• The most popular shopping time on Black Friday was 8:00am PT

Black Friday deep discounts: Popular categories showing the highest price drops compared to Black Friday 2009 (PriceGrabber analytics data)

• Combo TVs –  87 percent decrease in average price
• Power Tools – 43 percent decrease in average price
• Computer Flat Panel/ LCD Screens – 36 percent decrease in average price
• Projection TVs – 27 percent decrease in average price
• Laptop Cases – 19 percent decrease in average price
• Cell phones – 17 percent decrease in average price

Most popular tech categories compared with Black Friday 2009 (PriceGrabber analytics data)

• Cell Phones – 178 percent increase
• Wii Video Games – 120 percent increase
• Internet TV Devices – 82 percent increase
• Plasma & LCD TVs – 40 percent increase
• Laptops/Netbooks – 15 percent increase
• Digital SLR Cameras – 15 percent increase

Most popular non-tech categories compared with Black Friday 2009 (PriceGrabber analytics data)

• Refrigerators – 168 percent increase
• Watches – 152 percent increase
• Women's Boots – 106 percent increase
• Coffee Makers – 100 percent increase
• Vacuums – 100 percent increase
• Washers – 60 percent increase

Top 10 most popular products for Black Friday 2010 (PriceGrabber website data)

1. Lenovo® G550 Notebook
2. Apple® iPhone 4 16GB Black Smartphone - AT&T
3. Husky® 68-Piece Ultimate Screwdriver Tool Set
4. Ultimate Ears® Triple.fi Pro 10 Stereo Earphone Headphones
5. HP® Mini 110-1144NR Netbook
6. Blip Toys® Squinkies Bubble Pack
7. Canon® EOS Rebel T2i Black SLR Digital Camera Kit w/ 18-55mm Lens
8. Apple® iPad™ Wi-Fi 32GB Tablet
9. Microsoft Xbox 360® 4GB Console with Kinect
10. Samsung® UN55C8000 55" 3D LCD TV Direct LED

PriceGrabber.com will continue to track online shopping trends and pull product information by the hour for Cyber Monday. PriceGrabber.com executives are available during Black Friday weekend and Cyber Monday for interviews.

To see PriceGrabber's holiday shopping consumer behavior reports, please visit http://www.pricegrabber.com/about.php?about=press&sub_opt=15.

To view all of PriceGrabber's holiday shopping press releases, please visit

http://www.pricegrabber.com/about.php?about=press&sub_opt=11&year_opt=12.

About PriceGrabber.com

PriceGrabber, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at http://www.pricegrabber.com.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE PriceGrabber.com