The information provided by the consumers during the rebate submission process can offer utility and service providers with useful shopper data. And the mobile- and digital-enabled utility-sponsored rebates can save utility and service providers mailing costs.
"Today's deal-seeking customer is looking for a great reward experience. With On-the-Spot Rewards™, we have made taking advantage of rebates and rewards easier for American consumers," said Jay Grinde, vice president of utilities at Blackhawk Network. "Utility and service providers have long seen the value in providing rewards and rebates to their end users, often to encourage them to take advantage of energy-efficient products and in-home services. As such, we are delighted to offer this rebate innovation."
Blackhawk Network will be exhibiting this new technology in booth 708 at the 27th Association of Energy Professionals (AESP) conference February 13 through 16 in Orlando.
Blackhawk Network's "Where It's At: a Connected Shopper Study"* shows that across categories, shoppers would prefer a higher value rebate versus other lower value promotional offers.
*About "Where It's At: a Connected Shopper Study"
Where It's At: a Connected Shopper Study is an Internet-based survey conducted by Blackhawk Network in April 2015. The sample size included 2,608 adults.
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading global stored value and payments provider, which supports the program management and distribution of gift cards, telecom products, and financial services products in retail, digital and incentive channels. Blackhawk's digital platform enables the management of stored value products, promotions, and loyalty programs across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit www.blackhawknetwork.com or product websites Cardpool, Gift Card Lab, Gift Card Mall, GiftCards.com and OmniCard.
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SOURCE Blackhawk Network Holdings, Inc.