SALT LAKE CITY, May 17, 2017 /PRNewswire/ -- BLACKMARKET, a premium provider of goal-focused, pre-workout formulas, recently launched its latest innovation, FIT, at premier sports and fitness expo, FitCon. Based on the philosophy that varying physical activities place different demands on the body and that one supplement formula doesn't work for every fitness need, FIT is the newest addition to BLACKMARKET'S customized line and is intended to noticeably increase athletes' endurance, power, strength and stamina.
Using a combination of superior ingredients at clinically tested dosages, FIT is to designed to increase oxygen uptake and efficiency, decrease lactate, as well as raise and improve antioxidant capacity. The ingredients used and the dosage amounts were carefully selected and extensively tested for maximum effectiveness on physical performance.
"BLACKMARKET products are concentrated, pure and effective," said Harley Babcock, CEO of BLACKMARKET. "Each of our formulas are designed to accelerate progress toward a specific fitness goal or enhance a distinct training regimen. Not everyone works out the same or wants the same result, which is why no BLACKMARKET product tries to be everything to everyone."
FIT uses a combination of very specific ingredients to maximize full potential in endurance, power, strength and stamina. PeakO2, a patent-pending blend of six adaptogens that improve the body's ability to uptake and use oxygen and boost physical endurance, power output and strength, is a key ingredient of FIT. In a clinical study conducted by the University of North Carolina, Chapel Hill, PeakO2 users improved their power output, their time to exhaustion and overall exercise capacity. Additional FIT ingredients include: Beta-Alanine (CarnoSyn®) to enhance performance output and reduce fatigue by reducing lactic acid build up; Alpha GPC 50% to increase muscle power and explosiveness; Betaine Anhydrous to boost strength, power and muscle endurance; and Creatine Monohydrate to increase strength, power and cellular energy. Also included is a proprietary blend for energy and mental focus.
"In the beginning, FIT was intended for the CrossFit audience to help them outperform, outlast and surpass their competition in multiple measurable parameters," said Babcock. "After testing FIT, its potential and benefits far surpassed our initial intentions and it became clear it was a product that would benefit any athlete who needed to sustain higher levels of intense activity for longer periods of time, whether that's an avid gym goer, someone just starting out with a workout program or a competitive athlete with high physical performance demands."
In addition to the launch of FIT, BLACKMARKET'S customized pre-workout formulas also include ADRENOLYN CUTS, ADRENOLYN BULK, TONE and STIM. All BLACKMARKET products are manufactured in a company-owned, GMP-certified facility, where the company formulates, flavors, blends, packages, inspects and ships every bottle.
Launched in 2009, BLACKMARKET hit the fitness market after the founder spent three years selling supplements inside a gym in Utah. BLACKMARKET learned the strengths and shortcomings of available supplements, and, most importantly, that there isn't a "one size fits all" solution to exercise supplementation. BLACKMARKET specializes in goal-focused, premium pre-workout formulas—each engineered to provide a unique combination of nutrients needed to accelerate progress toward a specific fitness goal or enhance a distinct training regimen. Our products are concentrated, pure and effective. BLACKMARKET is for the dedicated, the audacious and the unrelenting—those who demand excellence and refuse to settle. We do things the right way without compromise. It's easy to become disconnected from a product you don't make yourself, which is why we manufacture all our supplements in our own GMP-certified facility. We formulate, flavor, blend, package, inspect and ship every bottle. Learn more at www.blackmarketlabs.com.
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