Blair Underwood Partners With K&G Fashion Superstore to Launch Clothing Line Exclusive partnership expands stylish designer suit offerings from K&G

ATLANTA, Jan. 3, 2012 /PRNewswire/ -- K&G Fashion Superstore is proud to announce the launch of the BU Collection, a premier line of men's tailored suits inspired by Blair Underwood. The entire collection will be available exclusively at K&G stores and on KGstores.com.*

(Photo: http://photos.prnewswire.com/prnh/20120103/CL28224 )

Blair Underwood developed his suit line with one thing in mind — the individual. With a cool and modern vibe, the BU Collection exudes class and confidence at an affordable price. 

"I wanted this collection to be available to every man without a steep price barrier," said Blair Underwood fashion icon and actor. "I felt K&G was a great partner to launch this line because of their ability to bring well-made designer clothing to the public at affordable prices."

The BU Collection is about self-empowerment, self-realization and becoming the ultimate YOU.

"In a world that is obsessed with 'the cult of celebrity,' the BU Collection challenges you, not to aspire to anyone else's greatness, but instead, strive to reveal and ignite the greatness within you," Underwood said. "The BU Collection gives you the tools and the wherewithal to become the best you, the ultimate you...simply put, B.U."

The launch of the BU Collection will include:

Two-button and three-button 100 percent wool-vested suits: The premier suit collection is designed with a modern fit and available in a rich palette of patterns and colors, including black, charcoal, grey, navy, olive, taupe, and brown. Each suit features burgundy lining and includes personal touches such as Blair Underwood's family crest inside the lapel. The collection is also available in big & tall sizes. 

Complementing Dress Shirts and Ties: The dress shirts are 100 percent cotton. They come in a variety of checks, stripes, and solids in colors such as taupe, brown, blue, purple, and white. The 100 percent silk ties are designed to coordinate with any look in a wide selection of patterns and colors.

"We are thrilled to be partnering with Blair Underwood to introduce his clothing line at K&G," said Mary Beth Blake, President of K&G. "Blair has been very involved in the process and has been amazing to collaborate with."

Blair is a philanthropist at heart and his vision has evolved into this line in very meaningful ways. Each suit includes personal touches that represent his own philosophies, such as burgundy stitching on the first two sleeve button holes, which represents Blair's belief that 'within all of us, our blood runs the same color. It is our humanity that makes us interconnected.' 

"It's those small touches that make a suit collection special and we hope our customers feel that each and every time they wear these garments," Blake said.

Shop the BU Collection in-store at 100 K&G stores nationwide and 24/7 at KGstores.com.

*100% wool suits, dress shirts, and ties are available in select stores only. Contact your local K&G for details or shop KGstores.com.

About K&G Fashion Superstore

With 100 locations in 25 states, K&G Fashion Superstore offers quality brand-name and private-label men's, women's, and children's clothing, shoes, and accessories at discounted prices. K&G's value-oriented superstore approach offers first-quality, current-season merchandise comparable to that of traditional department and specialty stores. K&G's merchandising strategy emphasizes an assortment of styles and labels across all major categories from tailored clothing to casual wear in sizing from petite to big & tall. For more on K&G, visit KGstores.com.

SOURCE K&G Fashion Superstore



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