Former DDB San Francisco CCO to Lead Creative in Chicago & Canada
CHICAGO, March 27, 2017 /PRNewswire/ -- Blast Radius, a leading global digital marketing agency, today announced that Kevin Drew Davis has been appointed as Chief Creative Officer, overseeing all creative operations, brand strategy and experience design in both Chicago and the Canadian market. Davis joins Blast Radius from DDB San Francisco where he served as Chief Creative Officer, leading the agency's creative product and staff. He will be relocating to his native Chicago immediately, beginning his new role on March 30th.
Throughout his 25-year career, Davis has operated at the intersection of creativity, technology and data, providing creative and digital innovation to some of the world's most iconic brands. In his new role, Davis will lead accounts including Lavazza, Huawei, BMW Canada and Saskatchewan Telecommunications (SaskTel), partnering with Lothar Boensch, Managing Director of Blast Radius USA as well as Michel Sergio, President of Blast Radius Canada.
"We're thrilled to welcome Kevin to the Chicago office," said Lothar Boensch, Managing Director of Blast Radius USA. "He's a proven creative leader with deep roots in social, digital, data and experience design – exactly what our clients need in order to achieve the awareness and recognition they're looking for."
"Kevin's career spans brand communications, digital and traditional, which makes him a 'triple threat' and the perfect fit for our clients who are hoping to make maximum impact with their consumers in new and unconventional ways," said Michel Sergio, President of Blast Radius Canada.
"I'm incredibly excited to be joining the team at Blast Radius," added Davis. "Blast has an amazing legacy of translating the data they collect into actionable intelligence that not only inspires brilliant creative but is also able to justify it and deliver results. There's an incredibly strong team in place and it's an honor to take on the challenge of pushing the agency's creative boundaries."
Prior to joining DDB San Francisco in 2016, Davis spent nearly two years as executive creative director at DDB Chicago, where he was one of the lead creatives on the McDonald's business and helped guide successful pitches for FIATChrysler's Alfa Romeo brands. While there, Davis spearheaded the agency's Cannes Lion-winning "Lovin' the Super Bowl" Twitter campaign, which resulted in McDonald's being the most retweeted brand ever in a single day. No stranger to Canada, Davis also served as DDB Canada's creative chief, overseeing all Canadian operations out of the agency's Toronto office.
Davis began his career as an art director at GSD&M, becoming "digital" in the early '90s. He later spent six years with Wieden+Kennedy, where he worked on leading brands including Nike, ESPN, Calvin Klein, Microsoft, Audi and many others. Davis also served as executive creative director for Digitas in Chicago and San Francisco. His work has garnered top honors from award shows, including Cannes, The One Show, The CLIOs, the Effies and the Webby Awards.
About Blast Radius
Blast Radius is an award-winning digital agency that partners with brands to build meaningful connections with consumers that drive measureable business results. We thrive at the intersection of big ideas, data and insights, and technical innovation, and craft authentic brand experiences across devices that drive loyalty, build engagement and earn a place in people's lives. Blast Radius is a WPP company (NASDAQ: WPPGY). For more information, please visit www.blastradius.com and follow us @blastradius.
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SOURCE Blast Radius