Bleacher Report Enters Tablet Space with the Launch of Team Stream App and HTML Experience for the iPad
Independent Sports Media Site Sees Mobile as Big Driver for Company Growth and Innovation
SAN FRANCISCO, Jan. 19, 2012 /PRNewswire/ -- Bleacher Report, one of the fastest-growing sites on the Internet and the Web's fifth largest sports media destination with more than 22 million monthly unique users, today announced the launch of its popular Team Stream App and HTML experience for the iPad, marking the company's first entry into the burgeoning tablet space.
Through this continued investment in mobile, Bleacher Report is further extending its reach in providing users with comprehensive content around the teams and topics that fans are most passionate about as mobile has increasingly emerged as a significant growth engine for the company by bringing over 30 percent of traffic to the Web site from 5 percent a year ago.
"Over the past year, we've seen a tidal wave in content consumption through mobile devices," said David Finocchio, Co-Founder and VP of Content and Product at Bleacher Report. "Through this new tablet experience, Bleacher Report is moving to transform the way fans follow the teams and topics that they care about."
Team Stream App
Similar to the Team Stream app currently available on iPhone and Android devices, the new iPad app provides fans with hand-picked news and analysis from Bleacher Report, Twitter and other sources from around the Web as well as push notifications for breaking news as it happens. The extra room on the iPad screen also gives users more space in navigating between articles and features a personalized dashboard on the home screen with national headlines from Bleacher Report and the latest stories on the teams and topics fans are most interested about.
Team Stream by Bleacher Report has consistently been a top 20 sports app and one of a select few to consistently receive a five-star rating in the iTunes App Store. With up-to-the-minute news on teams and topics curated from around the Web by Bleacher Report editors, fans can easily customize settings to follow their favorite teams including tweets from sportswriters and athletes from the NFL, College Football, MLB, NBA, NHL, College Basketball, Soccer, Tennis, Golf, MMA, Boxing, WWE and NASCAR.
Optimized for iPad users, BleacherReport.com will now be available on the popular tablet computer giving fans an enhanced and immersive photo and video experience. As part of that experience, iPad users visiting the site will benefit from a cleaner navigational system to highlight the site's wide range of editorial content including full-screen photos, seamless transition between stories and ability to share and comment on editorial pieces.
The Team Stream App and HTML5 experience will also provide a proving ground for Bleacher Report's innovative mobile advertising programs.
About Bleacher Report
Bleacher Report (B/R) is the Web's leading publisher of original and entertaining sports content and is one of the fastest growing sports media Web sites in the U.S. Since launching in 2008, B/R's Web site has grown to an audience of more than 22 million monthly unique visitors. The company's distinguished editorial team leads more than 1,000 Featured Columnists and 6,000 contributors, and directs Bleacher Report's unique data-driven approach to creating and programming content. The result is first-rate sports commentary that gives B/R's audience the stories they want to read in real-time around the teams and topics they are most passionate about. B/R's editorial content is also syndicated to a number of national and regional publishing partners including USA Today, Los Angeles Times, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI. In addition, more than 1.5 million users have subscribed to B/R's sport-and-team-specific email newsletters, which provide a demand driven mix of content that engages a broad array of sports fans.
To learn more about Bleacher Report, visit http://bleacherreport.com/about
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