"It was the next logical step up to allow third-party sites to use the bbStream technology," says Marcia Favale, Blingby's co-founder and CEO. "Users across the board are looking for more innovation and a richer, more holistic online shopping experience that provides the user a 'live-in' contextual experience. We're excited to expand our unique streaming technology to partners within the fashion, travel, entertainment and lifestyle industries, where the demand for new innovation will only continue to grow."
Indeed, the company's partnership ad campaigns reflect burgeoning success for the new technology. A recent campaign aimed at affluent and fashion forward consumers in the UK, US, UAE, France and Italy reached a nearly 2 percent click through rate (CTR), 70 percent higher than the industry average.
Overall, the campaign reached completion rates as high as 98 percent, with an average completion rate of over 80 percent, 60 percent higher than the benchmark completion rate for most industries. Key placements included Vogue, the New York Times, Wired and GQ.
"The bbStream technology is versatile and adaptable to a number of different digital environments," says Favale. "We're very impressed with our recent numbers showing the success of our collaboration. This expansion is right in line with a number of strategic upgrades at the company."
Favale refers to the new look of Blingby's online headquarters. "The site has a new look that we feel is more in-tune and in-touch with our user's tastes and interests. It's easier to spot top music videos and film clips right away and easier to access related ad campaigns."
Blingby is currently available on the web at www.blingby.com and as an Android or iOS mobile app through Google Play and iTunes. For additional inquiries please contact firstname.lastname@example.org or call 877-574-9993.
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