BlogFrog Adds VP Of Sales To Help Meet Growing Demand From Brand Marketers For Its Influencer Marketing Platform
Greg Zippi brings more than 26 years of technology and digital marketing sales experience to BlogFrog and its growing customer base
BOULDER, Colo., Dec. 12, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced that Greg Zippi has joined the company as vice president of sales. Zippi joins BlogFrog as the company experiences strong demand from brand marketers that want to engage with social influencers and connect with consumers in meaningful ways. He will use his 26 years of experience managing sales and services for emerging technology, digital marketing and software-as-a-service companies to help BlogFrog streamline its sales processes and grow its business.
"BlogFrog is in a high-growth and process improvement mode right now, and Greg's experience leading emerging technology and digital marketing sales organizations will be a valuable asset to the company and our customers," said Rustin Banks, co-founder and CEO at BlogFrog. "His rich background will extend beyond sales and contribute to the continued improvement of services and technical features that make BlogFrog such an exciting company within the influencer marketing platform market."
Prior to joining BlogFrog, Zippi served as vice president of sales, visitor acquisition products at Adobe; vice president of sales, SEM at Omniture; and area sales director at Oracle. He says that influencer marketing is increasingly strategic for brand marketers and that BlogFrog stands out because it uniquely helps brands blend native advertising, content marketing, consumer shopping and measurable practices around search, online sales and promotion, brand influence and social intelligence.
"BlogFrog provides a level of value that blends the intangibles of brand awareness and goodwill, together with advertising-based results that brands want and need like never before," said Zippi. "This is a fantastic opportunity to join BlogFrog at a time when the company and the social marketing industry are delivering on the promise and vision that have been years in the making."
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.
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